首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2016-11-26
29
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential. Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder: how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Metinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求,比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在一起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://kaotiyun.com/show/ehF7777K
0
大学英语六级
相关试题推荐
A、Showingchildrenhowtobehave.B、Helpingchildrenovercomeshyness.C、Severalcausesofchildhoodshyness.D、Howtimidchildr
A、Theyshouldcarryplentyofwaterwiththem.B、Drinkingfromthenaturalspringsisprohibited.C、Theparkservicewillsupply
A、Shehadhopedforabetterconclusion.B、Hercommitteehasn’tbeenverybusylately.C、Thiscommitteeisbetterthantheother
A、Afour-yearcollegedegree.B、Lettersofreference.C、Extensivetravelexperience.D、Experienceworkingwiththepublic.D由于申请
Howmanytimeshaveyouheardtheexpressionthatmostpeoplespendmoretimeplanningtheirvacationthantheydoplanningthei
Careforchildrenandolderpeoplehasrecentlyhittheheadlines.Governmentannouncementsonfundingreformshaveputcarefir
PoliceinthepopularresortcityVirginiaBeachrecentlybeganoperatingvideosurveillancecameraswithcontroversialfacerec
A、Goodinterpersonalrelationships.B、Richworkingexperience.C、Sophisticatedequipment.D、Highmotivation.A短文结尾部分提到,即使是为了有效地解
A、Toseparatethechangingroomsfromthepool.B、Toprovideapathtotheswimmingarea.C、Tomakethepoolshallowenoughfor
FarmsarespreadingtounusedcitylotsandoldpropertiesacrosstheUnitedStates.Theseurbanfarmsgrowcropsinareaswhere
随机试题
工件加热到一定温度,保温一定时间,然后________冷却下来的热处理方法称为淬火。
下列情况下需进行外科手消毒的是
心肺复苏后的处理措施应除外
下列长期股权投资中,应该采用权益法核算的有()。
关于雷米的认知治疗观点,下列说法中正确的是()。
某教师学习完《义务教育语文课程标准(2011年版)》后,对其中重要知识点进行了归纳。其中错误的一项是()。
由于植物,特别是藻类大量繁殖而使水体恶化的一种现象,叫做富营养化。富营养化废水的特点不包括()。
2009年9月20日,第二届全国道德模范评选揭晓。这次表彰的全国道德模范都是我们身边的普通人。其中,有精心侍奉婆婆64年的村民张公兰;捡到20元现金,原封不动交给警方归还失主的保洁员郑仁东;坚守在大河边,无偿为来往的乡亲摆渡49年的村民赵永
菊花的种类繁多,形状各异,有绿牡丹、绿云、墨荷、凤凰振羽、帅旗、西湖柳月等。匙球型菊花是菊科草本植物的一种,西湖柳月属于匙球型菊花。菊科草本植物都具有很高的观赏价值,而牡丹花也有很高的观赏价值。据此,可以推出()。
f(x)在[-1,1]上三阶连续可导,且f(-1)=0,f(1)=1,f’(0)=0.证明:存在ξ∈(一1,1),使得f’’’(ξ)=3.
最新回复
(
0
)