首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2016-11-26
40
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential. Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder: how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Metinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求,比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在一起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://kaotiyun.com/show/ehF7777K
0
大学英语六级
相关试题推荐
Businessesarestructuredindifferentwaystomeetdifferentneeds.Thesimplestformofbusinessiscalledan【B1】______pro
A、Theyshouldcarryplentyofwaterwiththem.B、Drinkingfromthenaturalspringsisprohibited.C、Theparkservicewillsupply
Manycountriesneedtodomoretooffereducationandtrainingforpeopleofallages.SosaysanewreportfromtheOrganizatio
Manycountriesneedtodomoretooffereducationandtrainingforpeopleofallages.SosaysanewreportfromtheOrganizatio
ShouldChildrenUseInternetasEarlyasPossible?1.目前,中国孩子接触网络的年龄越来越小2.有人认为孩子越早接触网络越好,也有人表示反对3.我的观点
徐霞客是明朝著名的地理学家(geographer)、旅行家和探险家。他一生周游考察了16个省,足迹几乎遍及全国。他在考察的过程中,从来不盲目迷信书本上的结论。相反,他发现前人研究地理的记载有许多不很可靠的地方。为了进行真实细致的考察,他几乎全靠双脚旅行。为
HowExerciseCouldLeadtoaBetterBrain[A]Thevalueofmental-traininggamesmaybespeculative,asDanHurleywritesinhis
German’sEducationSystem[A]Germanyinventedthemodernuniversitybutlongagolostitsleadingpositiontoothercountries,e
A、Theyprovidedmessagesfromthegods.B、Theywouldhelpmilitaryleadersinbattle.C、Theywereadifferentworldwevisitedw
A、Sheisalwaysverybusyworkingnow.B、Shedidn’thaveapart-timejobinschool.C、Shecanmanagestudyaswellaspart-time
随机试题
中国书法源远流长,历代书法大家层出不穷,他们的书法艺术流传至今,为子孙后代留下了宝贵的文化遗产。下列关于历代书法大家的叙述错误的有()。
Actingissuchanovercrowdedprofessionthattheonlyadvicethatshouldbegiventoayoungpersonthinkingofgoingonthest
复发性重型阿弗他溃疡癌性溃疡
一般情况下,单项水质参数评价采用()进行。
参与工程项目管理的各方都有各自的期望,其中咨询部门的主要期望是()。
询价交易方式是指交易双方自行协商确定交易价格以及其他交易要素的交易方式,包括()。①报价②格式化询价③协商④确认成交
根据支付结算法律制度的规定,下列票据中,不允许个人使用的是()。
甲在抢劫时,突然产生幻觉,看见警车驶来,于是自动放弃犯罪。甲的行为属于()
以毛泽东同志为核心的党的第一代中央领导集体带领全党全国和各族人民完成了新民主主义革命,进行了社会主义改造,确立了社会主义基本制度,这一基本制度的确立()。(2013.30多选)
Mostsmokerswanttostopsmoke.Manyof【76】______themhavetriedmorethanoncebutfailed.【77】
最新回复
(
0
)