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  3. The fact that blind people can "see" things using other parts of their bodies apart from their eyes may help us to understand ou

The fact that blind people can "see" things using other parts of their bodies apart from their eyes may help us to understand ou

admin2010-05-26  96
问题     The fact that blind people can "see" things using other parts of their bodies apart from their eyes may help us to understand our feelings about color. If they can sense color differences, then perhaps we, too, are affected by color unconsciously.
     Manufacturers have discovered by trial and error that sugar sells badly in green wrappings, that blue foods are considered unpleasant, and the cosmetics should never be packaged in brown. These discoveries have grown into a whole discipline of color psychology that now finds application in everything from fashion to interior decoration. Some of our preferences are clearly psychological. Dark blue is the color of the night sky and therefore associated with passivity and calm, while yellow is a day color with associations of energy and incentive. For primitive man, activity during the day meant hunting and attacking, while he soon saw as red, the color of blood and rage and the heat that came with effort. And green is associated with passive defence and self-preservation. Experiments have shown that colors, partly because of their physiological associations, also have a direct psychological effect. People exposed to bright red show an increase in heartbeat, and blood pressure; red is exciting. Similar exposure to pure blue has exactly the opposite effect; it is a calming color. Because of its exciting connotations, red was chosen as the signal for danger, but closer analysis shows that a vivid yellow can produce a more basic state of alertness and alarm, so fire engines and ambulances in some advanced communities are now rushing around in bright yellow colors.
Our preferences for certain colors are______.
选项 A、associated with the time of day
B、dependent on our character
C、linked with our primitive ancestors
D、partly due to psychological factors
答案D
解析 细节题。本题问的是：我们对某些颜色的喜好是______。依据文章第2段第3句“Some of our preferences are clearly psychological”可知，我们对颜色的喜好有一部分带有明显的心理因素。由此可见，选项D 为正确答案。
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