首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Complete the notes below. Write NO MORE THAN TWO WORDS for each answer. Advertising Effect The important factor to consider
Complete the notes below. Write NO MORE THAN TWO WORDS for each answer. Advertising Effect The important factor to consider
admin
2015-10-07
62
问题
Complete the notes below.
Write NO MORE THAN TWO WORDS for each answer.
Advertising Effect
The important factor to consider
The 【L31】______customers must travel affects the probability that they will buy the product.
Methods of communication
Advertising slogans are easier to remember if there is a 【L32】______played with them.
Mandy’s Candy Store appeals to people’s sense of 【L33】______to draw in customers.
To an ad campaign for digital products, it is 【L34】______that is extremely important.
Effect on your product sales
The customer’s 【L35】______after he or she experiences the ad is most important.
Marketing strategies
On international flights, it is wise for advertisements to be displayed in the common 【L36】______of most passengers.
Very few young people buy 【L37】______
The UNESCO website would be a good place to advertise for companies aiming to improve the 【L38】______
One good location to place ads for sunscreen is the 【L39】______
A good scene for a water purification commercial would be 【L40】______
【L40】
Hello class, and welcome back to Marketing Strategies. This week I will expand upon last week’s lecture by talking about factors you should consider when creating advertising materials and the effects they can have on your product sales.
Lesson one: limit your advertising to the geographic area of your target market. Though you may have a product that people want in a large area, the distance that customers are willing to travel is a significant factor in their choice of where to purchase that product.
Take this example - if you are really hungry and decide you want a burrito, would you choose the restaurant that is a block from your apartment, or the one that is just as good - or even slightly better - across town? Of course you’ll pick the closer restaurant.
Next, there’s the method of communication to your target market. How do you decide among radio ads, TV commercials, fliers, or even word of mouth?
While we often think of the visual presentation of ads, there is much more to advertising than the look. Studies show that consumers are much more likely to remember advertising slogans if there is also a sound played. Did you know that your sense of smell is closely linked with memory? Think about Mandy’s Candy Store up the road. Every time you walk past it, you can just smell the chocolate, right? I bet you can almost smell it now. Just mentioning the name brings about the smell memory, and in turn a chocolate craving. What better way to sell chocolate bars?
Obviously sometimes appealing to the senses isn’t the most practical way to advertise. For example, it is a good idea to come up with a marketing strategy that adapts to the product, especially digital products. The flexibility of this kind of product is extremely important, so it is very common for advertisers to form one single layout for all of their ads - the visual, the medium, even the majority of the content - and simply update the ad each time they come out with a new version.
Remember, advertising is all about stirring up the right feeling in your potential customers, whether by stimulating the senses, appealing to intellect, and so on. Once the customer experiences the ad, the important thing is his or her reaction. Someone could love the ad you made, but unless he or she considers buying the product, you have failed to get the reaction you were looking for.
So once you have successfully reached your target customer and you have his or her business, often you will want to expand to a larger market. More often than not, the same marketing strategies you used in your small campaign may not work for a larger audience. The larger you scale your product, the more factors you must consider. For instance, Apple operates worldwide, so they must tailor their advertising for each market they enter. Often you’ll see Apple ads on international flights that appear not only in English, which is the lingua franca of most regions, but also in the native language of the majority of passengers. I traveled to Russia last week, and it was really interesting to see the same Nike ad that I have seen a hundred times - except this time it was in Russian!
Okay, going back to the medium of the advertisement, even after choosing to create print ads(instead of radio announcements, television commercials, etc)there is more to consider. If you print your ad in a newspaper, it will be read by a far different audience than if you print your ad in a popular magazine. Would you put an ad for the new Justin Bieber album in a newspaper? Probably not, because that product is most suitable for youths. Let’s face it - do you know anyone under the age of 25 that buys a newspaper? No!
Now let’s try a few strategy exercises. Imagine you are a company that is aiming to improve the environment by making products that reduce human waste. How would you advertise your product? Clearly it would send the wrong message if you put up fliers or other materials that cause lots of waste paper. Consider instead putting commercials on the Health Channel, or buying ad space on websites like UNESCO.
Or here’s another example: What is one great place to advertise suntan lotion? How about a swimming pool? It has the exact group of people that need the product.
Alright, one last thing. Let’s say you’re filming a commercial for a water filter pitcher. What would be good scenery to use for the background? Think about somewhere calm and relaxing with clean, fresh water. Can’t you see how much more effective a commercial with the beautiful scenery and flowing rivers of a national park would be than, say, water dripping from a tap?
So to wrap things up today, think about the geography of your target market, the type of marketing material you should use, and the most effective way to appeal to the customer in order to make a successful ad campaign.
That is all I have for you all today. Make sure to read through chapter 8 for Monday if you have not done so already. OK, now I’d be happy to answer any questions you may have...
选项
答案
national park(s)
解析
national park(s)通过词性判断该题需填名词。题干中“a water purification commercial”是定位词,提示了答案出现的大概位置,有助于我们锁定精听范围,答案为national park(s)。
转载请注明原文地址:https://kaotiyun.com/show/ez8O777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
Whatmakesanadvertisementeffective?
Youshouldspendabout20minutesonthistask.ThechartsbelowshowthenumberofJapanesetouriststravellingabroadbetween
Youshouldspendabout20minutesonthistask.Thetablebelowshowstheresultsofsurveysin2000,2005and2010aboutoneun
Thetwopiechartsshowthetypesofcommunicationusedin1962andin1982.Writeareporttodescribetheinformationshownin
Nowmanypeopleareforgettingtheirhistoryandculture,sosomepeoplesuggestthatweshouldencouragepeopletoweartheirt
ThechartbelowshowstheshapingandgrowthoftheforestsinYellowstoneNationalParkafterafiredisaster.Writearepo
Nowadaysalotofcharitiesandorganisationshavesetupanumberofspecialdaystoattractpeople’sattention,likeNational
Describethetrendinthechartbelow.ThegraphshowsthepercentageoftheUKadolescentsfollowingvegetariandiet.
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
随机试题
Scientistshavebeenstrugglingtofindoutthereasonbehindblushing(脸红).Whywouldhumansevolve(进化)a【C1】____thatputsus
《中华人民共和国药品管理法》属于《医疗机构制剂配制质量管理规范(试行)》属于
下列关于企业所得税实行优惠政策的叙述,错误的是()。
案例5月19日,某教学楼工程施工现场在混凝土浇筑过程中,发生模板坍塌事故,造成6人死亡、18人受伤,直接经济损失357万元。该教学楼为框架结构,建筑面积11800m2,事故发生的部位是教学楼中部的共享大厅,该大厅是一个高度为16.5m,进深为15
A公司在2008年1月1日发行5年期债券,面值100元票面年利率为10%,于每年12月31日付息,到期一次还本。如果2008年1月1日同类债券的利率是9%,1年后该债券的市场价格为104.906元,则该债券2009年1月1日的到期收益率为( )。
【2014年山东济宁】“授人以鱼不如授人以渔”体现的教学观念是()。
请认真阅读下文,并按要求作答。翠鸟翠鸟喜欢停在水边的苇秆上,一双红色的小爪子紧紧地抓住苇秆。它的颜色非常鲜艳。头上的羽毛像橄榄色的头巾,绣满了翠绿色的花纹。背上的羽毛像浅绿色的外衣。腹部的羽毛像
3,10,21,35,51,()
下列关于Serv-UFTP服务器安装和配置的描述中,错误的是()。
Iwouldliketostudymathincollege______mybrotherhateitverymuch.
最新回复
(
0
)