首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters.
You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters.
admin
2018-06-30
55
问题
You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters.
As you listen, for questions 1-12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
PROBLEMS FACING POTENTIAL EXPORTERS
【L1】In order to be successful, a firm must clearly______, objectives and potential problems.
【L2】If a company doesn’t have some expertise and______, it may not be able to enter the first step.
【L3】Initial difficulties and______are often failed by the top management.
【L4】Compared with the domestic market, it is time-consuming and tiresome to establish a firm in a______.
【L5】The benefits would at last outweigh the investment, if a good foundation is laid for______.
【L6】The reason why______act more independently is that the overseas communications and transportation is more difficult than their counterparts at home______.
【L7】It is not easy to account for a new foreign market, and foreign customers have a large part to rely on the______.
【L8】The difficulty for the new exporter is the neglect of the______at the time that the domestic market booms.
【L9】Many companies are reluctant to improve their products to meet the regulations of______of other countries.
【L10】If exporters expect distributing agents to have a better performance, they must locate ______permanently in the local regions.
【L11】The distributor and the domestic counterparts should be treated______.
【L12】In general,______is needed for success in using the combination of marketing techniques.
【L12】
You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters.
As you listen, for questions 1 to 12, complete the notes using up to three words or a number.
After you have listened once, replay the recording.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Man: Good morning, ladies and gentlemen. I’m honoured to have this opportunity to talk to you. My name is Tony Brown, and I’m Chief Executive of the Marketing Research. Many firms fail because when they begin exporting they have not researched the target markets or developed ah international marketing plan. To be successful, a firm must clearly define goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objective, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this Grucial first step without qualified outside guidance.
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to establish domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export businesses, the benefits derived should eventually outweigh the investment.
Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter’s trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent’s reputation. A firm should therefore conduct a thorough evaluation of the distributor’s facilities, the personnel handling its account, and the management methods employed.
Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations of cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.
If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributors’ geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available.
Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market, the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have 20 seconds to check your answers.
[pause]
选项
答案
FLEXIBILITY
解析
从录音原文中可知,总的来说,成功所需要的是能够灵活运用营销技巧。
转载请注明原文地址:https://kaotiyun.com/show/f2Kd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatisthespeakermainlytalkingabout?
Whatisthespeakermainlytalkingabout?
Whomostlikelyisthespeaker?
Whomightthespeakerbe?
Whomightthespeakerbe?
A、 B、 C、 AYes,yourwifecalledanswerstheyes/noquestiondoIhaveanymessages.Choice(B)confusesthesim
Whatistheman’sbusiness?
A、 B、 C、 ATakethenumber14busadvisesthequestionercorrectly.Choice(B)usesthepasttense.Choice(C)confus
随机试题
简述布匿战争的经过。(四川大学2014年世界通史真题)
某学校某学生其身高为156cm,此变量值属于
碘解磷定或双解磷类为何能根本治疗有机磷农药中毒()
胃肠道穿孔的主要X线征象是
阑尾的体表投影,通常在
某道路工程项目,施工总承包单位项目经理部根据该工程作业内容、土质条件、运距和气象条件,综合分析相关工程和设备的情况,对本工程的施工机械进行了选择和协调。具体施工中的部分工程施工机械的配置是:(1)对于清基和料场准备等路基施工前的准备工作,选择的施
业主方承担全部工程量和价格风险的合同是()。
甲公司历年按10%计提盈余公积,20×3-20×6年有关投资业务如下:(1)甲公司20×3年7月1日与A公司达成资产置换协议,甲公司以投资性房地产和无形资产换入A公司对乙公司的投资,该资产交换协议具有商业实质且换入和换出资产的公允价值能够可靠计量,甲公司
自我体验是指个体对自己的______,如自尊、自爱、自豪、自卑及自暴自弃等。
俗语说“打铁先要自身硬”,“没有学不会的学生,只有不会教的老师”。实施素质教育,首先要提高教师的自身素质,这是素质教育的基础,也是推行素质教育的先决条件。请以“教师的素质”为话题写一篇文章,题目自拟,文体不限(诗歌除外),不少于800字。
最新回复
(
0
)