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Americans to buy a car often use online price-comparison sites to find the best deal. Most such sites charge dealers a small fee

admin2022-07-29  57
问题     Americans to buy a car often use online price-comparison sites to find the best deal. Most such sites charge dealers a small fee for passing on sales leads from shoppers who have submitted their details. TrueCar does things differently. It charges dealers $300, but only when its introduction of a customer results in a sale, and it makes its dealers guarantee to honour their quotes, no excuses.
    TrueCar taps into data from state vehicle-registration offices, car-loan providers and other sources to compile what it says are the most accurate figures available for what motorists pay for the same car locally. This can be several hundred dollars less than the sticker price, and is often below "invoice"— the price that represents the wholesale price the dealer paid. In fact dealers receive various rebates from carmakers, and make money from such things as loans and service contracts, so a modest profit is still possible.
    But such heavy discounting alarms carmakers. Honda’s American arm recently told dealers it would cut off their marketing allowances if they did not stop offering sub-invoice prices on TrueCar and other sites. Honda insists it will not pay them to market its products as "cheap" or "low-end" cars. It also suggests that some dealers use such sites to "bait-and-switch", offering tantalizingly cheap cars they do not have, to reel in suckers, a practice many states ban.
    TrueCar insists that the contracts it makes dealers sign commit them to deliver the cars they promise at the price quoted. David Wilson, who owns 16 dealerships in California, says he has reason to share
    Honda’s skepticism: he plays back to the Economist a voicemail from a rival dealer who has quoted him an attractive price via TrueCar on a new Lexus, calling to say that they did not have it in stock but could try to find one for him. TrueCar says there had been no hiding of the fact that the model concerned might no longer be available, and thus no question of "bait and switch"; that this was a one-off case and that TrueCar has had few complaints so far.
    However, several states’ regulators are looking into whether the website breaches their laws. Some states specifically ban "bird-dogging"—taking commission for introducing a sale. Some also ban using the word "invoice" in car ads, regarding it as potentially misleading. Colorado’s regulator has warned dealers there that they will be held responsible for any rule-breaking in their TrueCar quotes. TrueCar says it will shortly make changes to its website to satisfy the regulators’ concerns.
    In September, 2015 TrueCar raised $245m for expansion. On January 1st, 2016 it began an exclusive tied-up with Yahoo! to provide car-buying services. It also provides such services for consumer groups such as the American Automobile Association. It could look forward to a large slice of the $6 billion a year American car dealers spend on advertising—if it can convince both regulators and dealers that it is operating within the law.
It is implied in the last paragraph that True Car________.
选项 A、is developing at such a fast speed that lots of problems emerge
B、provides after-sale services for both consumers and car dealers
C、should try harder to earn more trust from dealers and regulators
D、can earn $6 billion advertising fee from car dealers every year
答案C
解析 本题关键词是TrueCar，本题定位到最后一段。根据第六段第四句话，TrueCar网为了获取更多利润，应该尽量使监管部门和经销商 (regulators and dealers)相信(convince)其经营的合法性(within the law)，因此选项C的“赢得……信任(earn…trust)”与原文“使人信服(convince)”为同义替换，为正确选项。根据第六段第一、二、三句话，TrueCar网筹集资金，扩建网站，提供更多服务，可见TrueCar网的发展极为迅速，但是本段并未提及由于快速发展出现的问题，因此选项A主观推导。根据最后一段第三句话，TrueCar网为消费者组织提供汽车购买服务(car-buying services)，而非售后服务(after-sale services)，所以选项B无中生有。选项D属于偷换概念，因为第四句话称，如果TrueCar网能够证明其合法性，就有望从60亿美元的广告费中分一大杯羹(a large slice of the$6 billion)，可见60亿美元是美国汽车经销商每年花费的广告费用总和，而不是TrueCar网赚取的广告费(earn$6 billion advertising fee)。第六段：TrueCar网站若取得合法性，将获得更多利益。
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