首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
admin
2013-02-16
41
问题
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-based corporation was no stranger to foreign markets, it usually sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course(company executives assumed)Americans at home wanted these same familiar, red-white and blue brands. We might buy foreign-made cars, or chocolates, or cameras but household cleaners and detergents?
Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra, a super-concentrated cleaner, are appearing on supermarket shelves in Los Angeles.
Ariel’s appearance in the United States reflects demographic changes making Hispanics the nation’s fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been"importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn’t convince them to buy(our)other laundry detergents." P&G hopes that non-Hispanic consumers will give Ariel a try too.
Ariel’s already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona, Czechoslovakia’s top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Cinch, an Mi-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter& Gamble. The firm has hired many new Japanese, German, and Mexican managers who view P&G’s business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim-Schroeder, "When you met with P& G’s top managers years ago, you wouldn’t have seen a single foreign face." Today "they could even be in the majority."
As Procter & Gamble has found, the United States is no longer an isolated market.
Americans are more open than ever before to buying foreign-made products and to selling US made products overseas.
According to the passage, all of the following are true about Ariel EXCEPT______.
选项
A、it is the best seller in Czechoslovakia
B、it is a laundry detergent product of Procter & Gamble
C、Ariel was born outside the United States
D、it already enjoys popularity in Europe
答案
A
解析
本题的四个选项中,只有A项为正确答案。这可从文中第四段的“Ariel…is likely to be one of thefirst new brands to appear in Czech supermarkets.”推知,即碧浪这个目前在德国最畅销的产品,可能会是首先出现在捷克市场上的新品牌之一。
转载请注明原文地址:https://kaotiyun.com/show/fFmO777K
0
考博英语
相关试题推荐
Onekeyquestionforthenextcenturyishowwewillprovideenergyinanenvironmentallysoundway.Aslivingstandardsris
Debbieisadivorceewholiveswithherchildren.Sheworksinadoctor’sofficeandenjoysthecontactwithpeople.Herson,J
Howeverimportantwemayregardschoollifetobe,thereisnogainsayingthefactthatchildrenspendmoretimeathomethani
Yettheseglobaltrendshidestarklydifferentnationalandregionalstories.VittorioColao,thebossofVodafone,whichoperat
Theexplosionofastarisanawesomeevent.Themostviolentofthesecataclysms,whichproducesupernovae,probablydestroysa
Themostconvincingevidencefortheimportanceofadultinfluenceonachild’sintelligencecomesfromastudyof"atrisk"chi
ThecurrentemergencyinMexicoCitythathastaken,overourlivesisnothing.Icouldeverhaveimaginedformeormychildren
"RefrigeratorproductioninChinajumpedfrom1.4millionunitsin1985to10.6millionin1998,"accordingtoDavidFridley,a
活动组织者于本周二称,全球24个城市将于下个月“陷入黑暗”。因为这些城市的家庭和企业届时将集体熄灯,以引起人们对全球变暖问题的关注。【T1】“地球一小时”活动于去年在澳大利亚最大的城市悉尼(Sydney)首次举行。当时全市约有220万居民集体熄灯,没
随机试题
简述智力的影响因素。
下列各项中不属于《景岳全书.古方八阵》内容的是
A末梢神经炎B高尿酸血症C过敏反应D听力障碍E球后视神经炎链霉素的主要不良反应为
关于货币经纪公司,下列说法正确的是()。
下列可以扣除外购应税消费品已纳消费税的是()。
耕作是指作物种植以前,或在作物生长期间,为了改善植物生长条件而对土壤进行的机械操作,耕作的基本目的有三个:1)改良土壤结构;2)把作物残茬和有机肥料掩埋并掺和到土壤中去;3)清除杂草或其它不需要的植株。根据上述定义,以下属于耕作的是()。
以下属于战国时期法制指导思想和原则的有()
•Youwillhearaprogramaboutbusiness.•Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.•
Haveyoueverwonderedwhatourfutureislike?Practicallyallpeople【C1】______adesiretopredicttheirfuture【C2】______Mostp
Thinktwicenexttimewhensomeoneasksyoufor"fiveminutesofyourtime"itcouldcostyoumorethanyouthink.ABritishpro
最新回复
(
0
)