首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Read the article below which reviews a new book on company planning. • Choose the best sentence from the list on the opposite
• Read the article below which reviews a new book on company planning. • Choose the best sentence from the list on the opposite
admin
2014-03-03
60
问题
• Read the article below which reviews a new book on company planning.
• Choose the best sentence from the list on the opposite page to fill each of the gaps.
• For each gap 8-12, mark one letter (A-G) on your Answer Sheet.
• Do not use any letter more than once.
Firms need a better way of planning
Nick Field, in his book Strategy Management, offers a new approach to help companies map out their future.
Many companies have lost the art of strategy-making. They spend too much time looking at process change, organisation and systems. They do not invest enough effort in determining where they want to be in their markets and how they are going to beat their competitors They have got things out of balance. In many companies, the development of strategy is in crisis.
In a recent magazine poll, only six per cent of executives rated their company highly for long-term planning skills. (8) If this figure is accurate, it is not surprising that 29% of the FTSE 100 companies failed to achieve real sales growth between 1992 and 1996, when takeovers are excluded from the figures.
There can be no doubt about the value of effective strategy-making. Recent research has shown that what are described as ’visionary’ companies - those with clear strategies for the future - deliver higher shareholder returns. They are less at risk from short-term earnings pressures because they know - and they can convince others - that they will survive these.
(9) Times have changed. The big company of today is not being defeated by another big company but by the small companies. So how do they do it? And where do companies that are failing in this respect turn? If a company accepts that their strategy development is not ’the best in the class’, if they acknowledge that they need to do more to map out their future, influence rather than be influenced, shape their market instead of being shaped by it, how should they take on this strategy-making challenge? Field’s book Strategy Management puts forward a new approach to help companies rediscover the power of forward planning. (10) The book is straightforward to understand and use, and offers practical and specific directions. Research and empirical testing have proved that it can be useful in all areas of industry and should be of value to any company.
The approach put forward is based on two key building blocks, the first being that any company considering its future must have a commitment to win. (11) The second building block is competitive advantage. The author defines four prime areas that differentiate organisations and influence purchase decisions. These are ’the performance of the product or service, sold at the most attractive price, with extraordinary levels of service and strong emotional values.’ It may require only one of these areas to produce a competitive advantage. Take Coca-Cola for example. (12)
Companies can explore how to win by building on their commitment and working around this approach to identify which one or more of these four sources of advantage will lead to success.
A Clear guidelines are given on how to become involved with customers and build new forms of competitive advantage.
B Through the brand name, the company has established a relationship with customers’ feelings that has made the product highly successful,
C Another survey estimated that only one in ten companies had the information they needed to make strategic decisions.
D Lacking any debate about the future, these are typically reduced to a once-a-year form-filling exercise.
E If this comes across forcefully enough rivals will see it and go elsewhere, believing the market will be taken over by another.
F In the past, it was generally believed that the scale of the company was the most significant factor.
G They do not invest enough effort in determining where they want to be in their markets and how they are going to beat their competitors.
选项
答案
E
解析
转载请注明原文地址:https://kaotiyun.com/show/fMoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Individual-to-groupcommunicationincludes______.Theword"great"inthesentence"...ourproductisgreat..."inthelastp
—Lookatthenotesbelow.—Youwillhearamantelephoningtoaskaboutarecenttrainingsession.NotesOutcomesof
—Lookatthenotesbelow.—Youwillhearamantelephoningtoaskaboutarecenttrainingsession.NotesOutcomesof
Youwillhearanotherfiveshortpieces.Foreachpiecedecidewhatthespeakerisgoingtodonext.Writeoneletter(A-H)nextt
Youwillhearanotherfiveshortpieces.Foreachpiecedecidewhatthespeakerisgoingtodonext.Writeoneletter(A-H)nextt
Youwillhearanotherfiveshortpieces.Foreachpiecedecidewhatthespeakerisgoingtodonext.Writeoneletter(A-H)nextt
LookatformbelowYouwillhearaphoneinterviewSystemofcompany:(9)______system.Thepersonwhoapplysforthe
YouwillhearanewsreporterAismakingphoneinterviewwithBconcerningthisintrapreneurship.Nameofthecompany:(1)
Lookatthenotebelow.Youwillhearawomancallingaboutthearrangementsforameeting.TELEPHONEMESSAGEFor:JohnFitzgera
Lookatthenotebelow.Youwillhearawomancallingaboutthearrangementsforameeting.TELEPHONEMESSAGEFor:JohnFitzgera
随机试题
电控燃油喷射系统的喷油压力一般为_______kPa。
冲突产生的根源有哪些?
已知曲线y=f(x)过点(e2,3),且在任一点(x,y)处的切线的斜率等于该点横坐标的倒数,求曲线y=f(x)的方程.
A、She’dliketowatchtelevisionwiththeman.B、Themanshouldn’twastehistimewatchingtelevision.C、Themanshouldwashdis
作为企业所编制的记账凭证至少要附有一张原始凭证。()
甲企业只生产销售一种产品,2014年度该产品的销售数量为l000件,单价为18元,单位变动成本为12元,固定成本总额为5000元。如果甲企业要求2015年度的利润总额较上年度增长12%,在其他条件不变的情况下,下列单项措施的实施即可达到利润增长目标的是(
关于合伙事务执行中的对外代表权,下列说法错误的是()。
下列关于加强出版工作者职业道德建设的意义的表述,正确的有()。
请打开考生文件夹下的解决方案文件proj2,其中在编辑窗口内显示的主程序文件中定义有类xBase和XDerived,以及主函数main。程序文本中位于每行’’//**********found**********下面的一行内有一处或多处下划线标记,请在每个
Iamoneofthemanycitypeoplewhoarealwayssayingthatgiventhechoicewewouldprefertoliveinthecountryawayfromth
最新回复
(
0
)