首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In 1985, the Coca-Cola company made the decision to change the formula(配方) of its leading soft drink. The change was based on th
In 1985, the Coca-Cola company made the decision to change the formula(配方) of its leading soft drink. The change was based on th
admin
2011-03-14
23
问题
In 1985, the Coca-Cola company made the decision to change the formula(配方) of its leading soft drink. The change was based on the findings of many market studies. These studies had shown that the general response to the new product was good. However, the change of the traditional. Coca-Cola by New Coke was rejected by the majority of drinkers. In fact, the company had to step back and restart production of the old formula of Coca-Cola.
The most important reason why New Coke was rejected was the emotional relationship that existed between drinkers and the old soft drink formula, Drinking Coca-Cola had become a tradition for many people over its 99 years of existence. The change made by the company was not only in Coke’s formula but also in the traditional values and memories that it represented to the drinkers. "We had taken away more than the product Coca-Cola. We had taken away a little part of them and their past". The drinkers rejected this "improvement" because "they believed that Coke stood for traditional value,…so they felt betrayed when the product changed completely overnight".
Although a lot of research was done by Coca-Cola company, it didn’t show the depth of drinkers’ emotion for the product. The studies took many forms, but none of the tests was able to measure the degree of personal and emotional reactions caused by the disappearance of the old, traditional Coca-Cola. The weakness of the research was that it was mainly quantitative in form. The result was only numbers that could not show the deep meaning the product had for many people. A more extensive study focusing on the qualitative aspects of the change would perhaps have been able to demonstrate the close relationship existing between drinkers and product.
The author of the article clearly indicates that ______.
选项
A、the weakness of the research could have been removed
B、Coca-Cola should have measured the quantitative factors more carefully
C、Coca-Cola should have done a more extensive qualitative study
D、a slower change of the product might have improved the sales of the company
答案
C
解析
全文的最后一句话为此题的答案。
转载请注明原文地址:https://kaotiyun.com/show/fSsa777K
本试题收录于:
MBA联考(英语)题库专业硕士分类
0
MBA联考(英语)
专业硕士
相关试题推荐
假设有两个寡头垄断厂商的行为遵循古诺模型,它们的成本函数分别为:这两个厂商生产一同质产品,其市场需求函数为:Q=4000+10p。根据古诺模型,试求:(1)厂商1和厂商2的反应函数;(2)均衡价格和厂商1与厂商2的均衡产量;(3)厂商
垄断厂商采用价格歧视的原则是()。
某垄断厂商面临两个完全分割的市场,假设为市场1和市场2,每个市场的需求函数分别为x1=10-p1,x2=5-p2。厂商的边际成本固定为4。(1)求价格歧视下两个市场的产量与价格。(2)求无价格歧视下两个市场的产量与价格。
垄断可能会比竞争更可取,这是因为()
Eachyear,hundredsofthousandsofpeoplediefromheartattack,aleadingcauseofdeath.IntheLandmarkPhysicians’HealthS
Sportisheadingforanindissolublemarriagewithtelevisionandthepassivespectatorwillenjoyaprivateparadise.Allofth
Workingatnonstandardtimes--evenings,nights,orweekends—istakingitstollonAmericanfamilies.One-fifthofallemployed
Modernmanufacturinghas______aglobalriverofmaterialsintoastunningarrayofnewproducts.
Researchershavestudiedthepoorasindividuals,asfamiliesandhouseholds,asmembersofpoorcommunities,neighborhoodsand
随机试题
何谓定轴轮系?
多层螺旋CT对X线球管的要求最关键的是
下列选项中属于主从物关系的有()。
专业承包资质有()类别。
会计人员应当保守本单位的商业秘密,除法律规定和()同意外,不能私自向外界提供或者泄露本单位的会计信息。
甲公司和乙公司均为增值税一般纳税人,适用增值税率为13%。资料一:2×20年12月1日,甲公司委托乙公司销售A产品500件,A产品已经发出。合同约定乙公司应按每件200元对外销售,每件成本为140元,甲公司按不含增值税的销售价格的8%向乙公司支付
听觉形成的过程中,能感受声波信息的是()。
美国新任驻中国大使坐经济舱赴任。中国节目主持人问:“您是否想为美国省点钱来还中国的债?”上述提问的方式,和以下哪项不同?
计算行列式
TheVillageGreeninNewMilford,Connecticut,isasnapshotofNewEnglandcharm:acarefullymanicuredlawnflankedbyscrupul
最新回复
(
0
)