2. 外语
  3. • You work for a large fast food company. As the chain restaurants in Shanghai of your company have become quite successful, you

• You work for a large fast food company. As the chain restaurants in Shanghai of your company have become quite successful, you

admin2010-01-29  54
问题 • You work for a large fast food company. As the chain restaurants in Shanghai of your company have become quite successful, your company aims to open new ones in other cities such as Wuhan and Nanchang. Your job is to do some market research in these two cities and report to your managing director.
• Write your report, including the following information:
    • advantages for opening new fast food restaurants in these two cities;
    • disadvantages for doing so;
    • your conclusion from the market research;
    • your suggestions for the new project.
• Write 200-250 words on the separate answer paper provided.  
2. Question 3
• As China’s market economy has been getting more mature gradually, more attention should be paid to customer service, if companies want to maintain sustainable development. The managing director has asked you to suggest ways of improving customer service of your company.
• Write a proposal for the managing director, including the following information:
   • reasons for strengthening the customer relations department;
   • ways of handling customers’ complaints;
   • why and how the after-sale service should be improved;
   • decision to adopt the policy of "The customer is always right".
• Write 200-250 words on the separate answer paper provided.
3. Question 4
• The department store, which you work for, has been doing so well in sales recently that it needs to replenish its stock with a variety of goods. You’ve been asked to write a letter to one of your major suppliers about your needs immediately.
• Write your Icier to inform your supplier of your needs, including the following information:
   • showing thanks and appreciation for their cooperation and support all the time;
   • the current situation of your sales;
   • listing some of the most needed goods;
   • the expected time of delivery and the prices of goods as usual.
• Write 200-250 words on the separate paper provided.
选项
答案　　　　　　　　　　　　　　Proposal for Improving Customer Service As China’s market economy has been getting more mature gradually, more attention should be paid to customer service, if companies want to maintain sustainable development. It is true of our company, too. Therefore, I want to make a proposal in this regard. First of all, our company should strengthen the customer relations department and improve our ways of handling customers’ complaints. Many cases from large and small companies have proved repeatedly that goodwill towards all customers will reap tangible rewards in the form of increased profits for business. We should expend more resources including time, effort and money on dealing with customers’ complaints and demands, studying their needs and treating them as though they were members of our own families. Secondly, we should improve our after-sale service as well, which is directly linked with the increase of sales volume and sales income. What is more important, good after-sale service plays a decisive role in keeping our old customers and attracting new ones. That’s why we should train our employees to serve the customers better and try their best to satisfy customers’ needs and demands. Last but not the least, I suggest that our company adopt the policy of "The customer is always right". Only in this way can we do our best to help our company increase sales and profits and maintain sustainable development, as long as we keep our old customers and always attract new ones.
解析
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