首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It Isn’ t Easy Being Green Green stories of hotels A)Over the summer, I stayed at four hotels in the United States. They were al
It Isn’ t Easy Being Green Green stories of hotels A)Over the summer, I stayed at four hotels in the United States. They were al
admin
2017-02-24
43
问题
It Isn’ t Easy Being Green Green stories of hotels
A)Over the summer, I stayed at four hotels in the United States. They were all owned by different companies, but they had one thing in common: A little card on the bathroom counter telling me that the establishment was very concerned about the environment, and appealing to me to do my part to help them save the earth by hanging up my wet towels and using them again the next day. Two of the hotels also placed a card next to the bed informing me that housekeeping would not change the sheets unless I left the card on the pillow.
B)It is true that keeping all those towels clean requires an enormous amount of electricity and water and soap, and that cutting down on the number of loads of laundry would be more eco-friendly than my insisting on a new towel each day. But am I a heartless cynic for doubting that a collective environmental anxiety has seized the hotel industry?
C)Here is an alternative explanation: All that water, soap, and electricity costs a lot of money and eats into the hotel’s profits. A little card on the counter telling customers that they won’t get new towels because the hotel doesn’t want to pay for laundry wouldn’t go over very well. But by couching it as a green campaign, the hotels actually get credit for providing less service to their customers, while pocketing the difference.
D)Industry groups that advise hotels on becoming more environmentally friendly tend to stress the money they’ll save just as much as the benefits to the planet. "Why should hotels be green?" asks the Green Hotels Association’s Web site. "Haven’t you heard? Being green goes directly to your bottom line." The site explains that by getting guests to recycle towels and sheets, hotels can save 5 percent on utility bills. "Some days, housekeeping workers, who usually clean 15 rooms a day, don’t change a single bed," said one satisfied hotel owner, who estimates that "70 percent of people staying more than one night participate in the program." Another member reports that far fewer guests ask for new towels.
E)So let’s review: We give up a nice luxury to save the hotel money: the hotel congratulates itself on being green for peer pressuring us into giving up the luxury under the excuse of environmental consciousness: the hotel keeps the money. Nice work. After all, even if profit is the motive, the net result is a reduction in the hotel’ s "carbon footprint". But here’ s what gets me: the hotels I stayed in this summer didn’t seem all that interested in being green when it came to other things. The lobby of the big resort was air conditioned to meet locker temperatures. All day long, that frosty air rushed out the vast double doors, which were left open in the July heat. The resort also had a fleet of big, gas guzzling(耗油的)vans idling at the curb to transport guests around the grounds.
Green stories of companies
F)Hotels are not the only offenders in this kind of green fakery. Some companies have embraced conservation for real. They build headquarters with solar panels and rainwater collection systems: they think of the environmental impact of every aspect of their businesses and actually change the way they do things to reduce waste. But this is labor intensive, often expensive, and takes commitment. Faced with that, many corporations take a different approach: They don’t do much of anything to change the way they do business, but make a big show of their contribution to Mother Earth.
G)It’s usually easy to spot these companies: They make their customers do the work, and then take the credit. In the name of saving the planet, my cable TV operator keeps asking for permission to stop sending paper statements in the mail each month. Instead, firms are supposed to check my statement online. The real reason, of course, is that doing so would save them paper, printing and postage. This is a perfectly reasonable reason for them to want me to switch. But when they pretend that it’ s all about the environment, it just makes me hate my cable company even more than I already do.
Green stories of ad campaigns
H)Sometimes a good ad campaign does a better job of enhancing a company’s green reputation than going through the expense and difficulty of adopting actual environmentally sound practices. Billboards in Washington appeal to me to join the cause. "I will unplug stuff more," reads one. Another says, "I will at least consider buying a hybrid(合成物)." These ads are the work of Chevron, the giant oil company, whose "Will You Join Us?" ads try to convince people that saving the planet is at the top of their fist. You might think that if Chevron was really worried about problems like global warming, they would spend some of those dollars lobbying Congress to adopt stricter gas mileage(英里数)requirements for automobiles. They do not do this. Instead, firms are apparently supposed to praise them as environmental heroes because they tell me to unplug my toaster and think about getting a Toyota Prius.
I)Yet, ad campaigns like these work. Chevron lands at No. 371 out of 500 companies on Newsweek’ s green ranks. But it claims the No. 62 spot when it comes to green reputation thanks in part to those pretty, polished ads. Green marketing has also helped Wal-Mart appear kinder and gentler in recent years. To be fair, the retailing giant has done more than redesign its logo. The company, which ranks 59th on Newsweek’ s list, has embraced a series of in-house green initiatives and is demanding its suppliers do the same. The result: Wal-Mart scores first place in our reputation survey.
J)Given the power of positive marketing, it’s easy to see why those little towel cards are so popular enough so that there are now a lot of companies that market them to hotels, along with all manner of products intended to make customers feel good about themselves while helping the hotels feel good about their bank balances. I suppose it is time that I step up and do my part. On behalf of the planet I will dutifully sleep on day-old sheets. But please, for the love of all that is good and right, keep the towels coming.
It is estimated that seventy percent of the hotel guests are willing to participate in the green program and ask for fewer.
选项
答案
D
解析
信息明示题。题干:大约有70%的酒店顾客愿意参与酒店发起的环保项目。题干关键词是seventy percent和willing to participate,D段倒数第二句提到,在酒店住一天以上的人有70%都参与了环保活动,与题干吻合,故选D。
转载请注明原文地址:https://kaotiyun.com/show/fji7777K
0
大学英语四级
相关试题推荐
Reducingtheamountofsleepstudentsgetatnighthasadirect【B1】______theirperformanceatschoolduringtheday.According
Aroundtheworldyoungpeoplearespending【B1】______sumsofmoneytolistentorockmusic.ForbesMagazine【B2】______thatatlea
A、Movetoabigcity.B、Becomeateacher.C、Gobacktoschool.D、WorkinNewYork.B题目询问Frank打算做什么,显然是问将来的事。关键是要听到男士最后一句话中提供的信息“
InHollywood,everybodywantstoberich,famousandbeautiful.Nobodywantstobeold,unknownandpoor.ForHollywoodkids,li
全球化是描述全球社会时出现的一个术语,在这个社会中,世界上一个区域在经济、政治、环境、文化方面发生的事件会很快对世界其他地区的人们产生重大影响。全球化是通信、运输、信息科技发展的结果。它体现了连接个体、社区、公司以及各国政府问日益增长的经济、政治、科技和文
随着经济全球化的深入发展,产品质量和食品安全日益成为全球性问题。对于国内外消费者对产品质量和食品安全的反映和诉求,中国政府高度关注。我们认为,即使存在万分之一的不合格产品,也有可能对消费者构成百分之百的危害。经过多年坚持不懈的努力,中国的食品质量控制和食品
A、Arepairman.B、Acustomer.C、Ashopassistant.D、Alibrarian.A女士问:“修好我的手表要多长时间?”男士回答:“……应该不会超过一个星期。”可见男士是个修手表的修理工,故A正确。四个选项都表
AreBadEconomicTimesGoodforHealth?A)Mostpeopleareworriedaboutthehealthoftheeconomy.Butdoestheeconomyalsoaff
A、Topayfortransportation.B、Tomakeaphonecall.C、Todoshopping.D、Togivethemtothewoman.A女士问男士有没有零钱,她想打个电话。男士说“抱歉,我只
A、Thejobmarket.B、Theirformerschools.C、Goodschools.D、Thelocalhighschoolorcolleges.D细节题。文中提到许多人在当地的高中或大学上夜校,接受成人教育。
随机试题
顶置式配气机构挺杆的作用点将凸轮的推举运动传给(),以控制气门的开闭。
法国行政法的重要原则来自_______。
不是宫颈癌高剂量率后装治疗的要点的是
建设项目地面水环境点源影响预测的方法首先应考虑()。
3.卡丁车
开放式基金的交易价格取决于()。
实施冻结存款、汇款的强制措施,应当遵循《行政强制法》的一些基本要求。下列有关行政机关冻结存款、汇款的表述中错误的有()。
下列有关影响进一步审计程序的时间安排的因素中,恰当的有()。
下列命题中,属于客观唯心主义的是()。
Sportsandgamesmakeourbodiesstrong,【B1】______gettingtoofat,andkeepushealthy.Butthesearenottheironlyuse.They
最新回复
(
0
)