首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms
admin
2022-01-04
91
问题
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms invest a lot on the image of their brands to【C2】________sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】________" brands based on consumers’【C4】________and the performance of the companies that own them.
The top 100 are collectively worth $2.6 trillion, the firm【C5】________Apple remains the world’s most【C6】________brand, worth $185 billion,【C7】________the head of three major technology companies. However, it may have been a【C8】________year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】________and margins have been【C10】________. And Apple hasn’t unveiled a major new product since last October.【C11】________, none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】________being startlingly innovative.
Microsoft, which tried to be startling by【C13】________a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】________its advertising expenditure by $1.6 billion.
Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】________growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C15】________sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China.
Luxury【C17】________companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】________its online and mobile presence. The biggest riser this year,【C19】________, is Prada, whose brand value【C20】________63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C12】
选项
A、not only
B、as well
C、other than
D、rather than
答案
D
解析
because表明三大科技公司的品牌价值并未上升多少的原因。致力于完善产品(refining their products)是一个既成事实;而有令人惊叹的创新(being startlingly innovative)应是与其期望相反,因而导致其价值未能上升。因此空格处要填入一个含有否定意义的词。D项rather than正确,意为“而不是”。A项not only“不仅”用在表示递进关系的复合句的前一分句中。B项as well“也”表明空格前后都是积极的原因,无法合理解释原因。C项other than“除了”,不合语义逻辑。
转载请注明原文地址:https://kaotiyun.com/show/fyY4777K
0
考研英语二
相关试题推荐
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Mobiletelecommunications______isexpectedtodoubleinShanghaithisyearasaresultofacontractsignedbetweenthetwoco
WholesalepricesinJulyrosemoresharplythanexpectedandatafasterratethanconsumerprices,【1】thatbusinesseswerestill
WholesalepricesinJulyrosemoresharplythanexpectedandatafasterratethanconsumerprices,【1】thatbusinesseswerestill
OlympicGamesareheldeveryfouryearsatadifferentsite,inwhichathletes【1】differentnationscompeteagainsteachotherin
OlympicGamesareheldeveryfouryearsatadifferentsite,inwhichathletes【1】differentnationscompeteagainsteachotherin
Organizationsandsocietiesrelyonfinesandrewardstoharnesspeople’sself-interestintheserviceofthecommongood.Thet
NowthatmembersofGenerationZaregraduatingcollegethisspring—themostcommonly-accepteddefinitionsaysthisgeneration
NowthatmembersofGenerationZaregraduatingcollegethisspring—themostcommonly-accepteddefinitionsaysthisgeneration
随机试题
贯彻“三个代表”重要思想的关键在坚持______,核心在保持______,本质在坚持______。()
民国初年颁行的学制是()
不可抗力的范围大致有()
(2009年第33题)下列核苷酸经核糖核苷酸还原酶催化能转化生成脱氧核苷酸的是
患者,男,63岁。慢性肺气肿病史24年,发热,咳大量黏液脓痰2周,伴心悸,气喘。护理检查:呼吸急促,发绀明显,颈静脉怒张,下肢浮肿。该患者应避免使用的药物是
下列哪些情形属于国家赔偿的范围?()
下列选项中,不属于无机结合料稳定基层特点的是()。
下列关于北京城市建设的说法,不正确的是()。
“十一五”期间,福建省亿元市场总体规模持续扩大,市场成交额不断增加。到2010年底,全省成交额达亿元以上的商品交易市场有159个,比上年增加3个,比2005年增加52个;市场摊位数、营业面积分别为6.30万个、351.62万平方米,年成交额1333.95亿
狗跑5步的时间马跑3步,马跑4步的距离狗跑7步,现在狗已跑出30米,马开始追它。问:狗再跑多远,马可以追上它?()
最新回复
(
0
)