首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms
admin
2022-01-04
77
问题
Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms invest a lot on the image of their brands to【C2】________sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】________" brands based on consumers’【C4】________and the performance of the companies that own them.
The top 100 are collectively worth $2.6 trillion, the firm【C5】________Apple remains the world’s most【C6】________brand, worth $185 billion,【C7】________the head of three major technology companies. However, it may have been a【C8】________year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】________and margins have been【C10】________. And Apple hasn’t unveiled a major new product since last October.【C11】________, none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】________being startlingly innovative.
Microsoft, which tried to be startling by【C13】________a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】________its advertising expenditure by $1.6 billion.
Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】________growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C15】________sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China.
Luxury【C17】________companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】________its online and mobile presence. The biggest riser this year,【C19】________, is Prada, whose brand value【C20】________63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C12】
选项
A、not only
B、as well
C、other than
D、rather than
答案
D
解析
because表明三大科技公司的品牌价值并未上升多少的原因。致力于完善产品(refining their products)是一个既成事实;而有令人惊叹的创新(being startlingly innovative)应是与其期望相反,因而导致其价值未能上升。因此空格处要填入一个含有否定意义的词。D项rather than正确,意为“而不是”。A项not only“不仅”用在表示递进关系的复合句的前一分句中。B项as well“也”表明空格前后都是积极的原因,无法合理解释原因。C项other than“除了”,不合语义逻辑。
转载请注明原文地址:https://kaotiyun.com/show/fyY4777K
0
考研英语二
相关试题推荐
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Overthepastdecade,manycompanieshadperfectedtheartofcreatingautomaticbehaviors-habits-amongconsumers.Thesehabits
WholesalepricesinJulyrosemoresharplythanexpectedandatafasterratethanconsumerprices,【1】thatbusinesseswerestill
OlympicGamesareheldeveryfouryearsatadifferentsite,inwhichathletes【1】differentnationscompeteagainsteachotherin
Therealizationthatcoldscankillhasrenewedinterestinfindingvaccinesandtreatments.Thetroubleisthatthecommoncold
随机试题
考生文件夹下存在一个数据库文件"samp3.mdb",里面已经设计好表对象"tStud"和"tScore",同时还设计出窗体对象"fStud"和子窗体对象"fScore子窗体"。请在此基础上按照以下要求补充"fStud"窗体和"fScore子窗体"子窗体
简述沈德潜“格调说”的内涵。
当企业能够达到6σ的质量水平时,每百万次产品的缺陷为340个。()
当代经济全球化浪潮的重要动力是【】
A.随机误差B.试剂问题导致的系统误差C.仪器问题导致的系统误差D.质控品问题导致的系统误差E.疏失误差两水平质控检测,病理值所有项目均偏高
桥墩施工时,如果设备或者模板数量有限时宜采用()。
报检应提供的单证为( )等。
下列关于增值税纳税义务发生时间的表述中,正确的有()。
Fast(66)isalsoreferredtoas100BASE-Tor802.3uandisacommunications(67)thatenablescomputersonalocal-areanetworkto
168.15.19/28中,能够分配给主机使用的地址是______。
最新回复
(
0
)