首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东)
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东)
admin
2012-12-22
47
问题
Importance of the Public Image
Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments. Public image is controllable to a(51)extent, just as the product, price, place, and promotional efforts are.
A firm’s public image(52)a vital role in the attractiveness of the firm and its products to employees, customers,(53)to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as(54)special groups. With some things it is impossible to satisfy all the diverse publics: for example, a new highly automated plant may meet the(55)of creditors and stockholders, but it will undoubtedly find resistance from employees who see their(56)threatened. On the other hand, high-quality products and service standards should bring almost complete approval,(57)low quality products and false claims would be widely looked down upon.
A firm’s public image,(58)it is good, should be treasured and protected. It is a(59)asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has(60)a quality image, this is not easily countered or imitated by competitors.(61)an image may enable a firm to charge higher prices, to woo (追求) the best distributors and dealers, to attract the best employees, to(62)the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry(63)such a good reputation and public image.
A number of factors affect the public image of a corporation.(64)include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices(65)competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、prospect
B、inspect
C、suspect
D、expect
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/g5Ud777K
本试题收录于:
职称英语综合类A级题库职称英语分类
0
职称英语综合类A级
职称英语
相关试题推荐
RenewableEnergySourcesTodaypetroleumprovidesaround40%oftheworld’senergyneeds,mostlyfuellingautomobiles.Coal
ScienceandTruth"FINAGLE"(欺骗)isnotawordthatmostpeopleassociatewithscience.Onereasonisthattheimageofthes
HistoricRoute66:TheStoryofAmerica’s"MotherRoad"1.TheideaforRoute66startedinOklahoma.Citizenstherewantedt
Whohadthegreatestinfluenceonpeoplewhobecameobese?Whichofthefollowingstatementaboutafriend’sinfluenceisfalse
AHealthProfileAhealthprofileisaportraitofallofthefactorsthatinfluenceyourhealth.Todrawyourhealthprofile,y
Itiseasytodeterminewhethersmokingishazardous.Malesmokershavealowerdeathratefromheartdiseasethanfemalesmoke
GunRightsintheUSImmediatelyaftertheshootingatVirginiaTechUniversity,Americansgatheredtomournthedead.Thepresi
InterestsandStudyActivitiesAnarrowingofyourworkinterestsisimpliedinalmostanytransitionfromastudyenvironm
OnBeingaMatchmakerThefirstthingIdowhenIwakeupistomakeamentallistofallthingsIhavetodothatday.I’m
WhichofthefollowingstatementsabouttheEuropeansoldiersiscorrect?Membersofthetribesgototherstodothings
随机试题
A、Asktheirprofessorsforhelp.B、Lookatschoolbulletinboards.C、Visittheschoolcareersservice.D、Gothroughcampusnewsp
The______ApproachfollowsNotionalSyllabusandemphasizestheprocessofcommunicationtogetinformation,andusinglanguage
气管于何水平分支为左、右支气管
NK细胞的表面标志为
A.溶出超限B.崩解迟缓C.裂片D.片重差异超限E.黏冲颗粒过硬易产生
在钢索架设中,钢索的截面积一般不得小于()mm2,钢索必须保持完好,不得有伤痕。
按照贷款所购车辆种类和用途的不同,对个人汽车贷款设定不同的贷款条件是指个人汽车贷款原则的()
根据我国目前的国情,应当把扩大再生产的立足点转移到()上来。
(Would)youmind(waiting)amomentforme?Myworkwillbe(finished)(atnotime).
A、She’llgivethemanthenewspaperafterclass.B、Shedoesn’treadthenewspaperforherclass.C、Shedoesn’thaveanewspaper
最新回复
(
0
)