首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东)
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东)
admin
2012-12-22
53
问题
Importance of the Public Image
Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments. Public image is controllable to a(51)extent, just as the product, price, place, and promotional efforts are.
A firm’s public image(52)a vital role in the attractiveness of the firm and its products to employees, customers,(53)to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as(54)special groups. With some things it is impossible to satisfy all the diverse publics: for example, a new highly automated plant may meet the(55)of creditors and stockholders, but it will undoubtedly find resistance from employees who see their(56)threatened. On the other hand, high-quality products and service standards should bring almost complete approval,(57)low quality products and false claims would be widely looked down upon.
A firm’s public image,(58)it is good, should be treasured and protected. It is a(59)asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has(60)a quality image, this is not easily countered or imitated by competitors.(61)an image may enable a firm to charge higher prices, to woo (追求) the best distributors and dealers, to attract the best employees, to(62)the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry(63)such a good reputation and public image.
A number of factors affect the public image of a corporation.(64)include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices(65)competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、prospect
B、inspect
C、suspect
D、expect
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/g5Ud777K
本试题收录于:
职称英语综合类A级题库职称英语分类
0
职称英语综合类A级
职称英语
相关试题推荐
ScienceandTruth"FINAGLE"(欺骗)isnotawordthatmostpeopleassociatewithscience.Onereasonisthattheimageofthes
ScienceandTruth"FINAGLE"(欺骗)isnotawordthatmostpeopleassociatewithscience.Onereasonisthattheimageofthes
SharksPerformaServiceforEarth’sWatersItishardtogetpeopletothinkofsharksasanythingbutadeadlyenemy.They
MotoringTechnology1.2millionroaddeathsworldwideoccureachyear,plusafurther50millioninjuries.Toreducecarcra
WhichstatementisNOTtreeofYamamotoMika?Thewordcompulsorycouldbebestreplacedby
ThefirstparagraphintendstotellusthatWhatdoesthewriterofthispassagedisapproveofregardingservicesnow?
ThispassageismainlyaboutItcanbeeasilyseenfromthispassagethatthegovernmentleviestaxon
Alaska1In1959AmericanswelcomedAlaskaintotheUnionasthe49thstate,symbolizingachangeofattitudefromthatheldin
AnnualPerformanceReviewsIntheory,annualperformancereviewsareconstructiveandpositiveinteractionsbetweenmanagers
随机试题
根据我国现行刑事诉讼法及其相关司法解释的规定,我国刑事诉讼中回避的种类有哪些?()
患者,女,28岁。于今日(2013—6—10)行取卵手术,术后实验室工作人员通知其做新鲜移植手术。该患者何时到中心做移植手术
患者,女,25岁。休克。护士测得中心静脉压2cmH2O,血压75/55mmHg,心率120次/分,尿量每小时10ml。为增加循环血量,该护士可选用的溶液是
对饮片产地提出要求的药名有()。
根据《注册测绘师制度暂行规定》,下列行为中,属于注册测绘师依法享有的权利是()。
从投资的角度看,资金时间价值的大小取决于()。
港口工程施工基线的设置应符合下列规定:基线应与建筑物主轴线、前沿线平行或垂直,其长度不应小于放样视线长度的()倍;基线应设在通视良好、不宜发生沉降及位移的平整地段,并与测区基本控制网进行联测;港口陆域施工宜采用建筑物轴线代替施工基线;基线上设置的放
组织在绩效管理中应当弱化员工工作的直接结果,而鼓励员工多进行创新活动。这是在()下采取的绩效管理策略。
请用“家乡”“桃花”“生活”等词语写一段情景交融的文字。要求:想象合理,语言连贯,不少于40字。
WhichofthefollowingisNOTaU.S.newsandcablenetwork?
最新回复
(
0
)