首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
—You will hear a talk presented by a reporter. This talk is about various kinds of problems occurring during the east-west coope
—You will hear a talk presented by a reporter. This talk is about various kinds of problems occurring during the east-west coope
admin
2009-01-17
20
问题
—You will hear a talk presented by a reporter. This talk is about various kinds of problems occurring during the east-west cooperation upon vehicles and machinery on the third market.
—For each question 23—30 mark one letter for the correct answer..
—After you have listened once, replay the recording.
Publicity is any promotional communication about an organization or its products that is presented by the media but is not paid for by the organization. Publicity usually takes the form of a news story appearing in a mass medium or an endorsement (认可) provided by an individual informally or in a speech or interview.
There are three channels for gaining publicity. One is to prepare a story (called a news release) and make it known to the media. The intention is for the selected newspapers, television stations, or other media to report the information as news. The second channel is personal communication with a group. A press conference will draw media representatives if they feel the subject or speaker has news value. Company tours and speeches to different groups of people are other forms of individual-to-group communications. The third channel is one-on-one personal communication, often called lobbying (游说). Companies lobby law makers or other powerful people in an attempt to influence their opinions, and also their decisions. In addition, firms will give products to highly visible people in hope that the people will be seen u sing them.
Publicity can help to accomplish any communication objective. It can be used to announce new products, publicize new policies, recognize employees, de scribe research breakthroughs, or report financial performance—if the message is viewed by the media as newsworthy (有新闻价值的) or by the group or individual receivers as interesting or useful. This is what distinguishes publicity from advertising publicity cannot be ’forced’ on the audience. This is also the source of its power. The credibility (可信度) level of publicity typically is much higher than advertising, If we tell you our product is great, you may well be skeptical (怀疑的). But if an independent, objective third party says our product is great, you are more likely to believe it.
选项
A、a news release
B、lobbying
C、a press conference
答案
C
解析
Individual-to-group communication包括 a press conference, company tours和speeches to different groups of people.
转载请注明原文地址:https://kaotiyun.com/show/g6zO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
TASKONE—TITLE•Forquestions13—17,matchtheextractswiththetitles,listedA—H.•Foreachextract,choosethetitlegiven.
TASKONE—TITLE•Forquestions13—17,matchtheextractswiththetitles,listedA—H.•Foreachextract,choosethetitlegiven.
•Youwillhearaprogramaboutbusiness.•Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.•
•Youwillhearaprogramaboutbusiness.•Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.•
•Youwillhearabusinesspresentationabout3simplesellingtactics.•Asyoulisten,forquestions1-12,completethenotes
•Youwillhearabusinesspresentationabout3simplesellingtactics.•Asyoulisten,forquestions1-12,completethenotes
PROBLEMSFACINGPOTENTIALEXPORTERS1Inordertobesuccessful,afirmmustclearly______,objectivesandpotentialproble
PROBLEMSFACINGPOTENTIALEXPORTERS1Inordertobesuccessful,afirmmustclearly______,objectivesandpotentialproble
随机试题
存放身份证号码最好采用()
患者,男性,28岁。车祸伤致小腿外伤后疼痛、流血1h。查体:右小腿畸形、肿胀,局部有一长约10cm的挫裂伤口,污染严重,局部有反常活动,活动性出血不明显。拍X线片前,应进行的处理是
A.应当拒绝调剂,及时告知处方医师,并应当记录,按照有关规定报告B.应当告知处方医师,请其确认或者重新开具处方C.应当拒绝调配,必要时,经处方医师更正或者重新签字。方可调配D.不得调剂药师对丁不规范处方或者不能判定其合法性的处方
()是火灾自动报警系统中用以发出区别于环境声、光的火灾警报信号的装置。
下列说法不正确的有()。
素有“京东大沙漠”之称的是()。
Iwonder______theyfinishedsomanydifferentjobsinsuchashorttime.
有如下4个语句:①cout
penny前面的测试有钱丢失,后面的测试是一分钱也没丢,用notapenny表示。
WhatdidBikostudyintheuniversity?
最新回复
(
0
)