首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The American screen has long been a smoky place, at least since 1942’s Now, Voyager, in which Bette Davis and Paul Henreid showe
The American screen has long been a smoky place, at least since 1942’s Now, Voyager, in which Bette Davis and Paul Henreid showe
admin
2013-10-08
60
问题
The American screen has long been a smoky place, at least since 1942’s Now, Voyager, in which Bette Davis and Paul Henreid showed how to make and seal a romantic deal over a pair of cigarettes that were smoldering as much as the stars. Today cigarettes are more common onscreen than at any other time since mid-century: 75% of all Hollywood films — including 36% of those rated G or PG — show tobacco use, according to a recent survey by the University of California, San Francisco.
Audiences, especially kids, are taking notice. Two recent studies, published in Lancet and Pediatrics, have found that among children as young as 10, those exposed to the most screen smoking are up to 2.7 times as likely as others to pick up the habit. Worse, it’s the ones from nonsmoking homes who are hit the hardest, perhaps because they are spared the dirty ashtrays and moldy drapes that make real-world smoking a lot less appealing than the clean cinematic version.
Now the Harvard School of Public Health(HSPH)— the folks behind the designated-driver campaign — are pushing to get the smokes off the screen. "Some movies show kids up to 14 incidents of smoking per hour," says Barry Bloom, HSPH’s dean. "We’re in the business of preventing disease, and cigarettes are the No. 1 preventable cause."
If there’s one thing health experts know, it’s that you don’t influence behavior by telling people what to do. You do it by exposing them to enough cases of people behaving well that it creates a new norm. What made the designated-driver concept catch on in the 1980s was partly that Harvard and the ad agencies it worked with persuaded TV networks to slip the idea into their shows. There’s a reason a designated-driver poster appeared in the bar on Cheers, and it’s not because it made the jokes funnier.
"The idea appeared in 160 prime-time episodes over four years," says Jay Winsten, HSPH’s associate dean. "Drunk-driving fatalities fell 25% over the next three years."
Harvard long believed that getting cigarettes out of movies could have as powerful an effect, but it wouldn’t be easy. Cigarette makers had a history of striking product-placement deals with Hollywood, and while the 1998 tobacco settlement prevents that, nothing stops directors from incorporating smoking into scenes on their own.
In 1999 Harvard began holding one-on-one meetings with studio executives trying to change that, and last year the Motion Picture Association of America flung the door open, inviting Bloom to make a presentation in February to all the studios. Harvard’s advice was direct: Get the butts entirely out, or at least make smoking unappealing.
A few films provide a glimpse of what a no-smoking — or low-smoking — Hollywood would be like. Producer Lindsay Doran, who once helped persuade director John Hughes to keep Ferris Bueller smoke-free in the 1980s hit, wanted to do the same for the leads of her 2006 movie Stranger Than Fiction. When a writer convinced her that the character played by Emma Thompson had to smoke, Doran relented, but from the way Thompson hacks her way through the film and snuffs out her cigarettes in a palmful of spit, it’s clear the glamour’s gone. And remember all the smoking in The Devil Wears Prada? No? That’s because the producers of that film kept it out entirely. "No one smoked in that movie," says Doran, "and no one noticed."
Such movies are hardly the rule, but the pressure is growing. Like smokers, studios may conclude that quitting the habit is not just a lot healthier but also a lot smarter.
It is hard to get cigarettes out of Hollywood because
选项
A、the way in designated-driver’s campaign doesn’t apply to Hollywood.
B、the relation between cigarette makers and Hollywood is complex.
C、no related law was established to help do so.
D、directors are reluctant to give up smoking scene.
答案
D
解析
细节推断题。定位到第6段。该段指出虽然1998年烟草协议阻止烟草商与好莱坞进行交易;但导演们依然我行我素,继续把吸烟镜头搬上银幕,故确定D为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/gBZO777K
0
专业英语八级
相关试题推荐
SimilaritiesandDifferencesbetweenPublicSpeakingandConversationI.BothPublicSpeakingandConversationneedyouto1.or
SimilaritiesandDifferencesbetweenPublicSpeakingandConversationI.BothPublicSpeakingandConversationneedyouto1.or
______referstotheextensivesoundchangesaffectingvowelsbetween1400and1600.
______isconsideredtobetheverybeginningoftheAmericanWarofIndependence.
______isregardedbyAmericanas"thefatherofthecountry".
MotivationforWordsMotivationdealswiththeconnectionbetweennameandsense.Basically,therearethreemotivationsforwor
TherapiddevelopmentofAmericaneconomyaftertheCivilWarwasdueto______.
DemographicindicatorsshowthatAmericansinthepostwarperiodweremoreeagerthanevertoestablishfamilies.Theyquickly
DemographicindicatorsshowthatAmericansinthepostwarperiodweremoreeagerthanevertoestablishfamilies.Theyquickly
DemographicindicatorsshowthatAmericansinthepostwarperiodweremoreeagerthanevertoestablishfamilies.Theyquickly
随机试题
钎料中应用最广的一类硬钎料是()。
壶腹痛所致黄疽胰头癌所致黄疽
脾主升清的内涵是
发生在REM期的微觉醒最显著的PSG改变是
(2013年)律师张某2012年10月取得收入情况如下;(1)从任职的律师事务所取得应税工资7000元,通信和交通补贴1000元,办理业务分成收入23000元。在分成收入案件办理过程中,张某以个人名义聘请了一位兼职律师刘某协助,支付刘某报酬5000元。
某企业2013年签订了如下经济合同和凭证;与银行签订一年期借款合同,借款金额400万元,年利率8.5%;与甲公司签订技术开发合同,合同总金额为200万元,其中研究开发费30万元;与某运输公司签订运输合同,运输费用6.5万元,其中包括保险费0.8万元。装卸费
材料:某校对学生进行了一次有关新教材课外读本阅读情况的调查.结果2/3以上学生的完成情况很不理想。这一数字让语文老师们十分震惊,如果不扩大知识面,单靠课本上的材料,怎么能全面提高学生们的语文水平呢?一部分教师认为,应该改革阅读教学模式,
对溺水者进行人工呼吸,应采用的合理方法有()。
对连续或继续状态的违反治安管理行为的追究时效期限,应当从最后一次行为或行为终了的那一天起算。()
甲对乙说:如果你在三年内考上公务员,我愿将自己的一套住房或者一辆宝马轿车相赠。乙同意。两年后,乙考取某国家机关职位。关于甲与乙的约定,下列哪一说法是正确的?()
最新回复
(
0
)