首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She pl
McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She pl
admin
2015-04-10
63
问题
McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She planned to take the magazine’s suggestion to wear a brightly colored outfit and be prepared for "dress malfunctions. " "When the texts recommend a certain look that sounds good, I will try it out, but it doesn’t always mean buying something," the 17-year-old Laguna Niguel resident said.
Yakking teens and phones have been inseparable for decades. The difference today is that teens use their cellphones for a lot more than just talking. It has become a palm-size entertainment and information center increasingly consuming their time and attention. Advertisers are realizing that if they want to reach teens, they need their numbers—literally.
Hearst Magazines, for instance, has developed nine different mobile sites across different magazines, including Seventeen and Cosmo Girl. Cosmo Girl’s site contains information on horoscopes, gossip, fashion, career advice and beauty tips, alongside promotions from retail giant J. C. Penney Co. and cosmetics maker Clinique Laboratories. Teens can also send a text message when they see a product they like in the magazine and sometimes receive a free sample.
Teens don’t seem to mind the text messages they receive from the retailers. Tsunder said only 4% of people who sign up for the texts ask to stop getting them. And Miller said 2% to 4% of those who see or receive ads on mobile phones click on them to find out more information. On the Internet via computers, so-called click-through rates are generally closer to 0. 01%.Some teens do mind, however, if advertisers bug them too overtly, said Alyson Hyder, media director for California at Avenue A/Razorfish, a digital marketing firm. "They will be quick to turn on the backlash," Hyder said. That’s why "brands that target the teen audience are looking at more authentic ways to insert themselves into the
conversation
, as opposed to advertising. "
When Kiwibox. com, an online teen magazine, launches a service to send teens text messages with horoscopes and celebrity alerts this year, they’ll include a short advertisement at the end sponsored by different brands such as Sparq Inc. , a company that designs workout training programs for aspiring athletes, and Paramount Pictures. But it can be a thin line between the type of product pitches that teens will accept on their mobile phones and those they won’t.
The probable title of this passage is
选项
A、Multifunction of Mobile Phones.
B、A Rising Industry—Text Messages.
C、Ads in Text Messages.
D、Should We Stop Text Message Ads?
答案
C
解析
本文的题目可以是[A]手机的多功能。[B]短信一个新兴产业。[C]短信中的广告。[D]我们应当停止短信广告吗?文章主要介绍短信广告收到的效果,[C]“短信中的广告”可以概括整篇文章的主要内容。[A]“手机的多功能”是对文章内容的误读;[B]是干扰项,虽然文章有涉及,但是太过笼统,并非是在介绍这种新兴的产业;[D]不是对整篇文章的总结。故选[C]。
转载请注明原文地址:https://kaotiyun.com/show/gJ74777K
0
考研英语一
相关试题推荐
Energywillbeoneofthedefiningissuesofthiscentury.Onethingisclear:theeraofeasyoilisover.Whatwealldonext
"Myownfeelingswentfromdisbelieftoexcitementtodownrightfear",saysCarlHergenrother,23,anArizonaundergraduatewho
Onepersonoutofthreewhograduatedfromuniversityinthepastsixyearsisinajobrequiringonlytheskillsofaschool-le
Oftheworld’s774milliterateadultstwo-thirdsarewomen,asharethathasremainedunchangedforthepasttwodecades.Butgi
Devil,V8,Anal,Christ;theseareamongthebabynames【C1】______byNewZealand’sdepartmentofinternalaffairs,whorecently【C
Devil,V8,Anal,Christ;theseareamongthebabynames【C1】______byNewZealand’sdepartmentofinternalaffairs,whorecently【C
TheFluVirusCannotBeForeseenThereisajokeamongfluresearchers:"Ifyou’veseenonefluseason,you’veseen...o
HowtoSolvetheProblemofChildhoodObesityintheUnitedStatesTheproportionofchildreninAmericawhoareoverweight
AmericanScientistsTrytoDevelopArtificialBloodVesselwiththeSkinCellScientistshavegrownbloodvesselsforkidney
ImagineaBriton’snewyearresolutions:hevowstostopsmoking20cigarettesaday,andabandonhisdailybottleofclaretand
随机试题
孟子《寡人之于国也》认为使民加多的根本措施是
可以发生自发性消退的肿瘤为
下列叙述中,哪一种属于内毒素( )
下列按品质标志分组的是()。
某矿开采铁矿石和锰矿石两种矿石,适用的资源税单位税额分别为10元和2元,由于种种原因,未分别核算两种矿石的课税数量,不能准确提供不同税目应税产品的课税数量。该矿六月份销售矿石共l000吨,其应纳资源税额应为10000元。()
根据《中华人民共和国公司法》的规定,公司合并时,应在法定期限内通知债权人,该法定期限为()。
根据以下资料。回答下列小题。为反映我国工业企业自主创新能力现状,了解企业开展创新活动的政策环境以及企业家对创新的认知程度,国家统计局近期对我国工业企业的创新情况进行了一次专项调查。调查结果显示,2009-2011年间,全国开展创新活动的
在某住宅小区的居民中,大多数中老年教员都办理了人寿保险。所有买了四居室以上住房的居民都办理了财产保险。而所有办理了人寿保险的都没有办理财产保险。如果上述断定是真的,以下哪项关于该小区居民的断定必定是真的?Ⅰ.有中老年教员买了四居室以上的住房。Ⅱ.有中老
(2012年分析69)(清)薛允升:《唐明律合编.祭祀》:大抵事关典礼及风俗教化等事,唐律均较明律为重。盗贼及有关币帑钱粮等事,明律则又较唐律为重。请运用中国法制史的知识和理论,分析上述材料并回答下列问题:(1)如何理解薛允升的上述观点?
A、Theyonlyhavephysicalattractiveness.B、Theyareinferiortomen.C、Theyarebetterthanmen.D、Theyperformaswellasmen.
最新回复
(
0
)