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  3. It’s hard to miss them: the epitome of casual "geek chic" and organized within the warranty of their Palm Pilots, they sip labor

It’s hard to miss them: the epitome of casual "geek chic" and organized within the warranty of their Palm Pilots, they sip labor

admin2021-08-05  60
问题     It’s hard to miss them: the epitome of casual "geek chic" and organized within the warranty of their Palm Pilots, they sip labor-intensive cafelattes, chat on sleek cellphones and ponder the road to enlightenment. In the U. S. they worry about the environment as they drive their gas-guzzling sports utility vehicles to emporiums of haute design to buy a $50 titanium spatula; they think about their tech stocks as they explore specialty shops for Tibetan artifacts in Everest-worthy hiking boots. They think nothing of laying out $5 for a wheatgrass muff, much less $500 for some alternative rejuvenation at the day-spa—but don’t talk about raising their taxes.
    They are "Bourgeois Bohemians"—or "Bobos"—and they’re the new "enlightened elite" of the information age, their lucratively busy lives a seeming synthesis of comfort and conscience, corporate success and creative rebellion. Well-educated thirty-to-forty something, they have forged a new social ethos from a logic-defying fusion of 1960s counter-culture and 1980s entrepreneurial materialism.
    Combining the free-spirited, artistic rebelliousness of the Bohemian beatnik or hippie with the worldly ambitions of their bourgeois corporate forefathers, the Bobo is a comfortable contortion of caring capitalism. "It’s not about making money; it’s about doing something you love. Life should be an extended hobby. It’s all about working for a company as cool as you are."
    It is a world inhabited by dotcom millionaires, management consultants, "culture industry" entrepreneurs and all manner of media folk, most earning upwards of $100,000 a year—their money an incidental byproduct of their maverick mores, the kind of money they happen to earn while they are pursuing their creative vision. Often sporting such unconventional job titles as "creative paradox", "corporate jester" or "learning person", Bobos work with a monk-like self-discipline because they view their jobs as intellectual, even spiritual. It is a reverse the Midas touch: everything a Bobo touches turns to spirituality, everything has to be about enlightenment. Even their jobs are a mission to improve the world.
    It is now impossible to tell an espresso-sipping artist from a cappuccino-gulping banker, but it isn’t just a matter of style. If you investigate people’s attitudes towards sex, morality, leisure time and work, it is getting harder and harder to separate the anti-establishment renegade from the pro-establishment company man. Most people seemed to have rebel attitudes and social-climbing attitudes all scrambled together.
    These Bobos are just normal middle-class people who are living out a protracted adolescence. Their political interests are either "intensely close and personal" (abortion or gun control) ,or very remote (the rainforests, Tibet or Third World poverty). But they will most likely express their conscience in their consumerism, relieved to be helping someone somewhere by collecting the hand-carved artifacts of distant cultures.
    Motivated by spiritual participation, but cautious of moral crusades and religious enthusiasms, they tolerate a little lifestyle experimentation, so long as it is done safely and moderately. They are offended by concrete wrongs, such as cruelty and racial injustice, but are relatively unmoved by lies or transgressions that don’t seem to do anyone any obvious harm.
    It is an elite that has been raised to oppose elites. They are by instinct anti-establishmentarian, yet in some sense they have become a new establishment. They are prosperous without seeming greedy? they have pleased their elders, without seeming conformists; they have risen toward the top without too obviously looking down on those below.
    While bemoaning the Bobo’s "boring politics", the Bobos are an elite superior to their intolerant and warring predecessors—they’ve certainly made shopping more fun, and they have a good morality for building a decent society.  
The best title for the passage might be________.
选项 A、Are You a Bourgeois Bohemian?
B、Rebellious Bourgeois Bohemians
C、Bourgeois Bohemians—the Elites
D、Morality of Bourgeois Bohemians
答案A
解析 主旨题。开篇通过描述一类人的特征，引出“波波族”这个概念。指出他们是信息时代新兴的“知识型精英”。然后介绍了波波族的精神追求、人群组成、他们关心的事情，以及他们的生活态度，并对波波族表示了肯定。显然[A]符合全文主旨，故为答案。[B]项只是波波族的特征之一，故排除；[C]、[D]两项只是部分内容，比较片面，均可排除。
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