2. 考研
  3. A. Create a creative space. B. Keep an open mind. C. Anything is possible. D. Tie into your business goals. E. Don’t neglect the

A. Create a creative space. B. Keep an open mind. C. Anything is possible. D. Tie into your business goals. E. Don’t neglect the

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问题 A. Create a creative space.
B. Keep an open mind.
C. Anything is possible.
D. Tie into your business goals.
E. Don’t neglect the detail.
    Placing an emphasis on creativity within the workforce is one of the smartest things that you can do in any economic circumstance. Creativity leads to innovation, which in turn leads to increased performance, morale and dynamism. These elements are always essential to a successful business, but they are of even greater value at times of economic uncertainty. Below are some tips on how to encourage your colleagues to make more creative decisions and inspired judgements.
    【R1】______
    To enable truly creative solutions, you must first ensure that your team has a collectively open mind to the possibilities that lay out there. All too often, teams can get trapped within current company mentalities, outlooks and culture, and this can impede innovative ideas from surfacing. Try and create a situation whereby existing thinking is placed on hold, by using a few games(word association is a popular choice)to free people’s minds up from their normal thinking patterns at the beginning of the session.
    【R2】______
    Conventional offices are not natural places to inspire creativity, by virtue of the compartmentalized workspace and formal settings that they can provide. It can therefore be helpful to develop an environment—either within the entire office or within a segment of it that is conducive to free thinking. In this way, you can psychologically remove your colleagues from their existing roles and get them to concentrate on less rigid, more creative solutions to your company’s commercial challenges.
    【R3】______
    Creativity is the ability to approach any subject matter with fresh perspectives and create revolutionary ideas within it that did not exist before. At the beginning of your session, try to allow as many different voices within the team to be heard and do not dismiss any idea at this stage, no matter how ludicrous it may sound. Group creativity is based on trust and people will need to be encouraged to let their minds roam around the creative challenge if genuine progress is to be made. There will be time to rationalize later, but always start from the basis that anything is indeed possible.
    【R4】______
    Being creative is a great attribute for any employee or team to possess, although it is fundamental that you direct the creative energies and ideas within the session towards real business goals. There is no point in nurturing creativity within your workplace unless it has the chance to flex its muscle on legitimate business objectives, and the ability to put ideas into tangible commercial action is the sign of a dynamic company.
    【R5】______
    As a general rule of thumb, people who tend to be effective on the creative side tend also to be less effective on the details that support the "big idea". Whilst you are developing the creativity within your team, it is also important to build an attention to reality and detail within the procedure. A great idea is nothing if it cannot practically be put into action, and the mechanics of the concept are every bit as important as the overall idea itself. A good mix of individual skills and process should allow the transition from concept to reality to be smooth.
    The creative process is, by definition, a positive and constructive act, and the establishment of an effective creative process within your company can lead to many benefits, both internally and externally. Creative thinking may well add significantly to your company’s bottom line, although it can be just as valuable a process in uniting and focusing a team towards business objectives that they had a part in creating. Mixing up people from different departments can also help the process, and allow your teams to integrate with each other in a way that may not have been possible before.
【R5】
选项 A、 
B、 
C、 
D、 
E、 
答案E
解析 本段大意是：一般说来，有创造性的人对支撑“大观点”的细节缺乏效率。尽管团队内部注重培养创造性，但是注重现实和程序中的细节也很重要(it is also impor—tant to build an attention to reality and detail within the procedure)。所以选择E， 即：不能忽视细节。
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