首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
admin
2015-10-20
17
问题
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importance and perhaps to decide the race. Something else has happened. Britain’s first television debate, on April 15th, was followed by a ten-point swing to the Liberal Democrats. The debate and its aftermath dominated political news for several days and has transformed the race. It is a triumph for old media.
There were signs even before the debate that new media were not living up to expectations. A survey carried out during the first week in April by the National Endowment for Science, Technology and the Arts(NESTA)found that 79% of Britons could not recall seeing any online electioneering—not even an e-mail. The organization concluded that politicians were failing to take advantage of new media’s huge potential to engage with voters. Perhaps. Or perhaps this is to confuse novelty with importance. For several reasons, traditional media are rattier good at delivering political messages.
The first television debate, on ITV, was watched by 9.4m Britons. That works out to 37% of the prime-time audience—better than the share of Americans who watched the first round between John McCain and Barack Obama in 2008. Television is the only technology that can reach so many people in a single day. But
others
are not far behind. Although their circulation has declined, newspapers still reach large audiences. The Sun, which supports the Conservatives, is read by 8m people each day. By comparison, much-touted social media like Twitter are so niche as to be almost invisible.
And old media take up a big proportion of people’s leisure time. Each televised debate lasts for 90 minutes. The average reader spends 40 minutes with his daily newspaper and an hour with the Saturday and Sunday papers. It takes just seconds to read an e-mail or a politician’s tweet. One must make some heroic assumptions about the appeal of digital media to think they influence people as much as traditional outlets.
Unlike the internet, newspapers and television tilt towards the old, with fully 47% of the audience for the first debate being aged 55 or older. Advertisers are less keen to reach the old than the young, which is one reason newspapers are losing money. But an aged audience is precisely what politicians want. The old are much more likely to vote than the young. Of course, the television debates have been circulated through tweets and e-mails, just as they have been dissected by newspapers. New media are handy for firing up committed supporters, too. But when it comes to reaching the voters who matter, the old technologies are still the best.
We know from the text that old media are favored by politicians in that
选项
A、they cost less money.
B、the politicians themselves are old.
C、they are the finest.
D、they can help to win the aged voters.
答案
D
解析
推理判断题。根据选项定位到最后一段。该段先分析旧媒体的受众群老年人占多数,而他们比年轻人更热衷于投票,政治家们需要的就是这样的群体。故D项为答案。
转载请注明原文地址:https://kaotiyun.com/show/gkzZ777K
0
考研英语一
相关试题推荐
Itistheworld’sfourth-most-importantfoodcrop,aftermaize,wheatandrice.Itprovidesmorecalories,morequickly,usingl
Itistheworld’sfourth-most-importantfoodcrop,aftermaize,wheatandrice.Itprovidesmorecalories,morequickly,usingl
Theoriesofsocialcontrolfocusonthestrategiesandtechniqueswhichhelpregulatehumanbehaviorandthusleadtoconformity
Theoriesofsocialcontrolfocusonthestrategiesandtechniqueswhichhelpregulatehumanbehaviorandthusleadtoconformity
Theoriesofsocialcontrolfocusonthestrategiesandtechniqueswhichhelpregulatehumanbehaviorandthusleadtoconformity
Theoriesofsocialcontrolfocusonthestrategiesandtechniqueswhichhelpregulatehumanbehaviorandthusleadtoconformity
Youaresupposedtoputforwardsomerulesforjob-seekersandyoumayofferyoursuggestionsintermsofthefollowingpoints:
Sportpsychologyresearchhasdocumentedtheimportantroteofsignificantadultssuchasparentsandcoachesinyouthparticipa
ToliveintheUnitedStatestodayistogainanappreciationforDahrendorfsassertionthatsocialchangeexistseverywhere.Te
随机试题
简述新时期教师的职业特点。
肾小球滤过率在肾动脉血压于一定范围内变动时保持不变,这一调节属于
用于计算房地产开发项目全部投资动态经济评价指标的财务报表是()现金流量表。
下列各项中,准予在企业所得税税前扣除的是()。
工作说明书是对应由项目提供的________的文字说明。
珍妮是个总爱低着头、很忧郁的小女孩,因为她一直觉得自己长得不够漂亮。老师想了个办法。一天,老师带她到饰品店去买了只绿色蝴蝶结,店主不断赞美她戴上蝴蝶结很漂亮.珍妮虽不信,但是很高兴,不由昂起了头,急于让大家看看,出门与人撞了一下,把蝴蝶结撞掉了都不知道。老
根据以下情境材料,回答问题。2015年6月18日,甲地公安机关接到群众报警,称某小卖部失火。公安机关赶到后现场勘查发现,仰卧状尸体一具,身上有明显伤痕,颈部有一处刀伤,现场有汽油味,收银柜台完好。经查小卖部电线老化,尸检报告显示死者为小卖部主人赵某,O型
(2012—单选—5)被誉为近代中国“开眼看世界”第一人的是()。
在地震带、矿难等灾害现场,生命体征探测仪能为及时发现幸存者提供很大的帮助。它是通过捕捉被探测者的人体信号来进行定位搜寻的仪器。目前,生命体征探测仪能探测到的人体信号主要有()。
在WWW上的多媒体检索工具主要是基于______。
最新回复
(
0
)