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  3. On September 28th Tim Cook, Apple’s chief executive, published an open letter apologising to customers for the shortcomings of t

On September 28th Tim Cook, Apple’s chief executive, published an open letter apologising to customers for the shortcomings of t

admin2018-04-17  95
问题    On September 28th Tim Cook, Apple’s chief executive, published an open letter apologising to customers for the shortcomings of the company’s maps. Mr. Cook even directed users to alternative map apps, writing that they could be downloaded from Apple’s App Store and that Google’s and Nokia’s maps were available as web apps.
   Apple’s mobile maps used to be supplied by its friend-turned-archrival, Google. But this year Apple decided to put maps of its own into iOS 6, rather than be beholden to its foe. The new maps are built into the iPhone, which went on sale on September 21st. The Internet has been teeming with complaints about a lack of detail and a surfeit of errors. And unlike Google’s maps, Apple’s lack public-transport information.
   Maps are becoming important strategic terrain. They are more than an aid to getting from A to B. Apps based on location—to summon a taxi, say—need maps inside them. Digital maps can include countless layers of information, plus advertisements from which money can be made. There are thousands of indoor maps, too, of airports, department stores and so forth. Smart phones also act as sensors, reporting their whereabouts, which can be used to improve maps. According to comScore, a data firm, in August 95% of American iPhone owners and 83% of owners of smart phones with Google’s Android operating system used a mobile map.
   Meanwhile, Apple seems to be relying on three things. The first is speedy improvement. (It is reportedly trying to hire ex-Googlers. ) The second is the embedding of useful content. Its new maps have spoken turn-by-turn driving directions, which Google’s version for the iPhone did not, as well as reviews from Yelp, a local-listings company that offers pretty full coverage of eateries and bars in America but much less elsewhere. The third is the loyalty of Apple’s fans. More than 5million iPhone 5s were sold in the first three days. Although some analysts had expected more, that still beat the previous version, the 4S, by 1 million.
   Under the late Steve Jobs Apple paid fanatical attention to detail, so it is remarkable that its maps should have come up so short. But polishing its hardware was one thing; the struggle with maps "has been the first really obvious head-butting of the wall," says Carolina Milanesi of Gartner, another research firm. In a market in which brands can fall fast, that is a rare luxury.
Carolina Milanesi implies that______.
选项 A、the move taken by Apple is not wise
B、Apple maps are striving to be so accurate as to be able to show the wall of buildings
C、Apple maps is bound to be a success
D、Apple has abandoned the old tradition of paying attention to detail
答案A
解析 细节题。根据关键词Carolina Milanesi定位到最后一段最后一句：“用卡罗琳娜-米拉内西的话来说：努力改善地图应用的苹果公司‘这次真的明显是在自讨苦吃’。在竞争激烈、淘汰迅速的市场中，时间是极为宝贵的。”说明苹果公司改进地图App这一举动耗时很长，而在电子产品市场中，时间极为宝贵，卡罗琳娜-米拉内西认为这是不明智的举动。[B]“苹果公司致力于使地图精确到能显示墙的位置的地步”，[C]“苹果地图注定会成功”和[D]“苹果抛弃了关注细节的传统”，均不合题意。
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