首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It is not, by any means, the world’s oldest company. There are Japanese hotels dating back to the 8th century, German breweries
It is not, by any means, the world’s oldest company. There are Japanese hotels dating back to the 8th century, German breweries
admin
2014-12-26
26
问题
It is not, by any means, the world’s oldest company. There are Japanese hotels dating back to the 8th century, German breweries that hail from the 11th and an Italian bank with roots in the 15th. What is unusual about IBM, which celebrates its 100th birthday next week, is that it has been so successful for so long in the fast-moving field of technology. How has it done it?
IBM’ s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses. At first this meant making punch-card tabulators(卡片穿孔机), but IBM moved on to magnetic-tape systems, PCs, and most recently services and consulting. Building a company around an idea, rather than a specific technology, makes it easier to adapt when industry "platform shifts" occur.
True, IBM’ s longevity is also due, in part, to dumb luck. It almost collapsed early on because its bosses were hesitant to abandon punch cards. And it had a near-death experience in 1993 before Lou Gerstner realized that the best way to package technology for use by businesses was to focus on services. An elegant organising idea is no use if a company cannot come up with good products or services, or if it has clueless bosses. But on the basis of this simple formula—that a company should focus on an idea, rather than a technology—with which today’s young tech giants can live for 100 years?
The most obvious example is Apple(founded in 1976). Like IBM, it had a near-death experience in the 1990s, and it is dangerously dependent on its founder, Steve Jobs. But it has a powerful organising idea: take the latest technology, package it in a simple, elegant form and sell it at a high price. Apple has done this with personal computers, music players, smartphones and tablet computers. Apple has already shifted from PCs to mobile devices.
The animating idea of Amazon(founded in 1994)is to make it easy for people to buy stuff. It began by doing this for books, but has since applied the same idea to other products: music, groceries, even computing power and storage.
Consider, by contrast, three product-based firms. Dell(founded in 1984)made its name building PCs more efficiently than anyone else and selling them direct to consumers. That model does not neatly transfer to other products. Microsoft(1975)is hugely dependent on Windows, which is its answer to everything. But software for a PC may not be the best choice to run inside a phone or a car. All these firms are linked to specific products, not deeper philosophies, and are having trouble navigating technological shifts.
Why IBM has been so successful for so long in the fast-moving field of technology?
选项
A、It’s advanced products.
B、It is built around an idea.
C、Making it easy for people to buy stuff.
D、Contracts from the government.
答案
B
解析
细节题。本题考查IBM得以百年不衰的原因。可以定位到第二段中的IBM’s secret is that it is built around an idea that transcends any particular product ortechnology.Its strategy is to package technology for use by businesses.由此可见它成功这么久的原因是它是以某个理念为发展基础的,因此,正确答案是B。
转载请注明原文地址:https://kaotiyun.com/show/gsh7777K
0
大学英语六级
相关试题推荐
A、Thecustomersoccasionallyreceivemailads.B、Theadsareprintedontheleaflets.C、Theadsalwaysattractyoungconsumers.
A、Takenocareabouthim.B、Raisetheirchildren.C、Introduceworktohim.D、Helphimpayhisdebt.D事实细节题。短文中提到当美国女性前夫的信用卡没有还清欠
Themobilephoneissettobecomeoneofthecentraltechnologiesofthe21stcentury.Withinafewyears,themobilephonewill
A、Growingvegetables.B、Raisingchildren.C、Talkingwiththesoldiers.D、Makingcoffee.A细节题。文中提到,Dorothea一个人快乐地生活,种蔬菜、照顾她养的树和家畜
A、Hewasaversatileman.B、Hestartedhiscareerasapainter.C、Hewasengagedinartactivitiesinmostofhislife.D、Hewas
A、TheCollegeBoardshouldbepunishedforgivingwrongscores.B、Schoolsshouldn’tacceptthestudentswhoreceivedwrongscore
A、Thewomanshouldhavearestonceinawhile.B、Thewomanshouldfinishthequestionsassoonaspossible.C、Thewomanshould
LisaNesserisanAmericanwholivesinThailand.She【B1】______aschoolthereforchildrenfromBurma,thecountryalsoknown
A、Itisanonlinestudywebsite.B、Itisasocialcommunicationtool.C、Itisanon-profitorganization.D、Itisarecruitingwe
A、Artisseparatefromtechnicalskills.B、Artshouldbeenjoyedbyeverybody.C、Artisaformofluxuryobject.D、Artshouldbe
随机试题
某企业因排污致使周围农田损失重大,对此纠纷,说法正确的是
下列游离生物碱水中溶解度最大的为
诊断恶性肿瘤的主要根据是
某写字楼工程,地下2层,地上18层。现浇混凝土框架结构。结构垂直运输采用塔吊,装饰装修采用外用电梯,结构施工外脚手架采用扣件式钢管落地脚手架,模板工程采用竹胶板和扣件式钢管脚手架支撑体系。施工过程中发生了如下事件:事件一:工程结构施工至
设施绿化不包含()绿化。
泡沫灭火系统管道,采用最大设计流量进行冲洗,水流速度不低于(),以排出水色和透明度与入口水目测一致为合格。
一般把软件分为()。
确定教育目的的客观依据是()。
经济全球化本质上是
设A是三阶矩阵,其中a11≠0,Aij=aij(i=1,2,3,j=1,2,3),则|2AT|=()
最新回复
(
0
)