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  3. As one of the biggest restaurants in the world, McDonald’s origination and development has been a miracle in this field. The McD

As one of the biggest restaurants in the world, McDonald’s origination and development has been a miracle in this field. The McD

admin2012-06-09  30
问题     As one of the biggest restaurants in the world, McDonald’s origination and development has been a miracle in this field. The McDonald’s story began in 1954 in San Bernardino, California. At first, the restaurant is run by two brothers, Dick and Mac McDonald. It didn’t go very well at first; at one time it was nearly closed. However, the two brothers insisted on and overcame the difficulties , and made it turn for the better day by day.
    Ray Kroc, a milk shake machine salesman, saw the massive potential of the brothers’ business and decided to get involved. He purchased the rights from the brothers, on April 15th, 1955. He became the McDonald brothers’ first franchisee when he opened his own McDonald’s restaurant in Des Plaines, a suburb just north of Chicago.
    The entry of Ray Kroc into the business contributed to the development in the history of McDonald’s. He bought the rights to expand the McDonald’s concept outside of California and Arizona, and quickly built the restaurant chain and by 1959 over 100 restaurants were in operation.
    What is the secret of Ray Kroc? As a matter of fact, the restaurant was a favor for many of the local teens at first and the menu was primarily barbeque items. Eight years later, the restaurant was closed for several months as it was renovated to become a restaurant that served food and was easy to prepare and served quickly. The food was very limited including Hamburgers, French fries and cold drinks. The employees prided themselves on creating an assembly line type of food preparation and being speedy in getting their food to the customers. The very basic step paved the path to glory. It separated McDonald’s from the rest of the competitors and attributes to their great success. The restaurant proved to be an instant success.
    By 1984, McDonald’s served 17 million customers a day that was equivalent to serving lunch to the entire population of Australia and New Zealand. Today, McDonald’s becomes one of the most famous and successful "fast food" chain in America and the world. McDonald’s restaurants are now located in 31,000 locations all over the world, and the company employs more man 1. 5 million people. Just have a look at its development in UK. In September 2004 die UK company-owned restaurants employed 43, 491 people: 40, 699 hourly-paid restaurant employees, 2, 292 restaurant managers, and 500 office staff. McDonald’s franchisees employed a further 25,000 people.
What can be inferred from the passage?
选项 A、Ray Kroc’s first step to develop McDonald’s is in the center of Chicago.
B、Ray Kroc’s milk shake machines are great help to the McDonald brothers.
C、The entry of Ray Kroc is a motive to the expansion of McDonald’s.
D、Ray Kroc’s secret is his emphasis on barbecue items.
答案C
解析 根据第二段最后一句“He became the McDonald brothers’first franchisee when he opened his own McDonald’s restaurant in DesPlaines，a suburb just north of Chicago．”可知，Ray Kroc在芝加哥北部的郊区Des Plaines开创了他自己的麦当劳餐厅，就此成为麦当劳兄弟的第一家特许经营商。所以A项错误。B项文中没有提及。根据第三段第二句“He bought the rights to expand the McDonald’s concept outside of California and Arizona，and quickly built the restaurant chain and by 1959 over 100 restaurants were in operation．”可见，RayKroc购买了麦当劳扩展的经营权，这样在加利福尼亚州和亚利桑那州之外拓展麦当劳理念，Ray Kroc对于麦当劳的扩展是一个推动力。C项正确。根据原文第四段第三句“Eight years later，the restaurant was closed for several months as it was renovated to become a restaurant that served food that was easy to prepare and served quickly．”可见，RayKroc的经营不再把重心放在烤肉上，而是有了新的调整。D项错误。故正确答案为C项。
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