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According to the passage, what is the definition of public relation? What is the function of public relations in modern world?
According to the passage, what is the definition of public relation? What is the function of public relations in modern world?
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2013-07-02
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问题
According to the passage, what is the definition of public relation? What is the function of public relations in modern world?
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答案
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinion or public reaction about an idea, a product, or an organization. Public relations activities in the modern world help institutions to cope successfully with many problems, to build prestige for an individual or a group, to promote products, and to win elections.
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