首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady
admin
2013-08-05
28
问题
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppel-ganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
"The Lounge has interesting advertising potential" says Gartner media analyst Mike McGuire. "Doppel-ganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
Doppelganger is far from the first virtual world to launch. Second Life, There.com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros, upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
"Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
The first paragraph seems to imply that the success of Google can be ascribed to
选项
A、news service.
B、search engine.
C、search advertising.
D、video games.
答案
C
解析
第1段最后一句指出搜索引擎广告这种方法曾帮助(propelled)Google成长为一家价值1150亿美元的巨型公司,由此答案选C。
转载请注明原文地址:https://kaotiyun.com/show/h44O777K
0
专业英语八级
相关试题推荐
Ihavenostatisticsonthis,butconversationwithfriendsanddozensofperson-on-the-streetinterviewsIsawandheardlastmo
Ihavenostatisticsonthis,butconversationwithfriendsanddozensofperson-on-the-streetinterviewsIsawandheardlastmo
Whichofthefollowingisatotallyarbitraryone?
IntroductionLinguisticshasbothpracticalandphilosophicalmotivations.Soboththefirstandsecondeditionsofthistex
Researchersinvestigatingbrainsizeandmentalabilitysaytheirworkoffersevidencethateducationprotectsthemindfromthe
Duringtheearlyyearsofthiscentury,wheatwasseenastheverylifebloodofWesternCanada.Peopleoncitystreetswatched
Untiltheverylatestmomentofhisexistence,manhasbeenboundtotheplanetonwhichheoriginatedanddeveloped.Nowh
美国华裔子女几乎都走过这样一段路。上初中高中时,特别反感父母给予的中国教育,彼此瞧不起具有中国背景的同代人。这段时间,华裔父母最紧张、最迷失,纷纷检讨自我教育的失败。然而,到了大学,事情却发生变化。做得越过分的孩子,越与有华裔背景的同学交往,不是因为他们与
Unlikeanearthquake,ademographicdisasterdoesnotstrikewithoutwarning.Japan’spopulationof127mispredictedtofallto
BankofAmerica,holdingcompanyfortheSanFrancisco-basedBankofAmerica,wasonceunchallengedasthenation’sbiggestbank
随机试题
党的基本路线坚持的一个中心是()
五输穴中主“逆气而泄”的为
关于隧道洞门工程施工的说法,错误的是()。
在新加坡,有两个类似于中央银行的机构,即金融管理局与货币发行局,这正是复合中央银行制的特点。
融资租赁固定资产的审查要点包括()。
2018年,甲公司因新技术研发成功,生产程序精简,需要裁减一部分员工,职工可以自由选择是否接受裁减。该辞退计划的补偿标准为:工龄5年(不含5年)以下的员工,每人补偿5万元;工龄5年以上的员工,每人补偿12万元。经调查,职工的离职情况如下:工龄0~5年(不含
根据各种地貌类型的分布特点,可将安徽划分为若干地貌单元,下列属于安徽地貌单元的是()。
简述托尔曼的学习理论的主要观点。
个体的实际发展水平与潜在的发展水平之间的差距称为()。
Alongjourneyincoldweatherisdreadfullytiring.
最新回复
(
0
)