首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2014-11-27
47
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled."According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream.
What were some early problems with Green advertisements?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
细节题。短文第二段指出consumers realized that some companies made false claims and exploited themovement,即很多公司都利用环保运动发布虚假声明。由此可知,早期的绿色广告都具有欺骗性。故选项D正确。
转载请注明原文地址:https://kaotiyun.com/show/h4v7777K
0
大学英语四级
相关试题推荐
Whileitseemsprettyobviousthatgratitudeisapositiveemotion,psychologistsfordecadesrarelydelved(探究)intothescience
A、Children.B、Adults.C、Oldpeople.D、Peopleofallages.D
ClimateChangeMayMakeInsect-BorneDiseasesHardertoControlClimatechangecaninfluencehowinfectiousdiseasesaffect
TheRedistributionofHope"HOPE"isoneofthemostoverusedwordsinpubliclife,uptherewith"change".Yetitmatterse
A、Inabookpublishingcompany.B、Inacardealer’slot.C、Inthestreet.D、Inanagent’soffice.C场景推断题。对话中男士语气强烈,质问女士走路不小心;女士说
It’sdifficulttoimaginetheseaeverrunningoutoffish.It’ssovast,sodeep,so【B1】______.Unfortunately,it’snotbottoml
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybe【B1】______tobuyapro
A、Becauseitisopeningnewbranches.B、Becauseitisshortofworkers.C、Becauseitdismissedsomeinexperiencedworkers.D、Bec
We’renowwitnessingtheemergenceofanadvancedeconomybasedoninformationandknowledge.Physical(1)_______,rawmaterial
Thegreatship,Titanic,sailedforNewYorkfromSouthamptononApril10th,1912.Shewascarrying1,316【C1】______andcrewof8
随机试题
演示文稿的创建有2种方法。
A.结核性腹膜炎B.肾病综合征C.Budd—Chiari综合征D.卵巢癌E.缩窄性心包炎腹水伴下肢水肿、颈静脉怒张见于
金融部门设立国外分支机构属于()。
丰润有限责任公司未按照规定期限缴纳税款,当地税务局即下达通知,限期缴纳,期满后,该公司仍未缴纳税款。请回答下列问题。税务局限期缴纳的期限不得超过()日。
将一个复杂事物分解成容易为人识别的简单事物,将大系统分成小系统从而使风险容易识别。实际中就是根据项目风险的相互关系将项目风险分解成一个层次化的风险因素系统,从而保证风险识别的准确性、完整性和系统性。这是组织图分析法中的()。
当建设工程质量不符合要求时,下列处理方式错误的是()。
电力设备避雷时,在直流配电屏输出端应加()。
根据新修订的《中华人民共和国安全生产法》,安全生产工作应强化和落实()的主体责任。
Theyhaveaccomplishedtheirmissionsuccessfully.
A、Heisfunnyinthelab.B、Hestillhashismindfocusedonstandupcomedy.C、Hetriestokeephisscientistsideseparatedfro
最新回复
(
0
)