首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2015-03-17
49
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位 ,卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
The passage tells us that______.
选项
A、sometimes advertisements really sell what the consumer needs
B、advertisements occasionally force consumers into buying things they don’ t need
C、the buying motives of consumers are controlled by advertisements
D、fire insurance is seldom a worthwhile investment
答案
A
解析
题干意为“文章告诉我们…”。文章第一段就说明广告既有消极的一面又有积极的一面。第三段的例子可以看出广告的积极性就表现在它能够满足消费者的真正需求。故选A。
转载请注明原文地址:https://kaotiyun.com/show/hFiK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
Thispartistotestyourabilitytodopracticalwriting.Youarerequiredtowriteabusinessletteraccordingtothefollowin
Accordingtothepassage,goodteachershould______intheUnitedStates.Whenaprogramstarts,studentsshouldfirst______.
Theteacherencouragedhisstudents(speak)______upbravely.
Goodssoldatlowerpricesarenotnecessarilypopularitems.
Acontractisanagreementbetweentwoormorepeopleinwhichonepersonagreestodosomethingbyaspecifieddateinreturnf
Ingeneral,theancientRomanswereapracticalpeople.TheycaredlessaboutphilosophyantipuremathematicsthandidtheGree
Themanagerpromisedthatthecustomer’scomplaintwould(lookinto)______assoonaspossible.
A--accountnumberB--wageratepaidC--billofexchangeD--creditriskE--realnetprofitF--marketanalysisG--marketmechanism
Iprefer(live)______inthecountryratherthaninabigcity.
PeteradmitteditwasunfairthatMarygetsawaywiththingsthatJanewouldbepunishedfor.
随机试题
选用治疗急性坏死溃疡性牙龈炎最敏感的抑菌药物是( )
根据《合伙企业法》的规定,有限合伙人在某种情况下,应当当然退伙。那么下列选项中哪项是不正确的?
质量管理是( )的主要任务之一,其质量管理工作贯穿于设备工程质量形成的全过程。
雨淋系统的适用范围是什么?
著作权属于公民的,公民死亡后,可以依照《继承法》的规定转移的著作权有()。
涉及黄金分割线的数字中,股价极易在下列哪些数字产生的黄金分割线处产生支撑和压力?( )
国别风险不同于商业银行所面临的一般风险。据此,下列表述错误的是()。
下列各项中,属于资产基本特征的有()。
论述债权让与的效力。[北邮2009年研]
There’saschooloflinguisticsthatbelieveslanguagelearningbeginswitha"silentperiod".Justasbabieslearntoproduce
最新回复
(
0
)