首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2015-03-17
70
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位 ,卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
The passage tells us that______.
选项
A、sometimes advertisements really sell what the consumer needs
B、advertisements occasionally force consumers into buying things they don’ t need
C、the buying motives of consumers are controlled by advertisements
D、fire insurance is seldom a worthwhile investment
答案
A
解析
题干意为“文章告诉我们…”。文章第一段就说明广告既有消极的一面又有积极的一面。第三段的例子可以看出广告的积极性就表现在它能够满足消费者的真正需求。故选A。
转载请注明原文地址:https://kaotiyun.com/show/hFiK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
Somepeoplethink______abouttheirrightsthantheydoabouttheirresponsibilities.
Sincethiswouldmakesoftwarecheaper,orevenfree,consumersmightbewillingtolivewiththebargain.
What’sthepurposeofadvertising?Advertisementmaymakepeoplethinkthat______.
February5th,2001Mr.TatsuhiloSeoDirector,PersonnelDepartmentSoftwareSuccessNamiki2-8–136-101Tokyo,JapanDear
Themanagerhasrequestedthateverydepartmenthead______ameetingonMay11.
Whenanimalsmakelongjourneysacrossplaceswherethereisnofoodorshelter,suchasdesertsoroceans,itisveryimportant
"Thinkforyourself!"isacommonAmericanexpression.Americansthinkitisveryimportantforapersontobeabletodothis,
Whatistheauthor’sattitudetowardsthe"popularbelief"mentionedinPara.1?Teachersencouragetheearlyuseofdictionarie
Computersystemsareusuallydividedintofourmaintypesaccordingtotheirsize.Theyaresupercomputers,mainframecomputers,
随机试题
下列各项中,不属于实证的表现是
项目清偿能力分析包括的内容有()
下列关于全年一次性奖金的个人所得税处理,正确的有()。(2015年)
用人单位拒不出具终止或者解除劳动关系证明的,由劳动行政部门责令改正;给劳动者造成损害的,应当承担赔偿责任。()
阅读下面材料,回答问题。唐老师布置学生回家用泥巴做手工,要求留意制作的过程和感受,给作文积累素材。谁知不久,小强爸爸气势汹汹来到办公室,对唐老师大吼:“老师,为啥娃儿回家作业不做,就玩泥巴?”唐老师没有生气,和颜悦色地对家长说:“您的心情我理解,但我
【2014.吉林通化】少年期被心理学家称之为“危险期”,对这一阶段的少年一定要严加看管。()
下图所示国家为世界重要红茶生产国。据考察发现,M地第一季度生产的茶叶质量最好。读图完成小题。导致M地该季度茶叶质量最高的主要因素是()。
给定资料1.在芬兰航空从上海飞往赫尔辛基的航班上,一位中国乘客在购买名牌香水时,没有拿出信用卡支付,而是向空姐出示了她的手机,扫描二维码完成支付。这是德国《经理人杂志》近日报道的一个场景。报道称,不管是芬兰航空还是欧洲的两千多家饭馆和商店,其
AproposedRussianbanonEuropeanUnionmeatexportscouldjeopardizeRussia’saspirationstojointheWorldTradeOrganization
TheDodgeBrothersA)Itwas100yearsagothisweekthattheDodgebrothersfoundedthepowerfulcarbrandthatstillbearsthe
最新回复
(
0
)