2. 外语
  3. •You work in the Research and Development (R&D) Department of Giamoto, an automobile company. You have been asked to prepare

•You work in the Research and Development (R&D) Department of Giamoto, an automobile company. You have been asked to prepare

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问题    •You work in the Research and Development (R&D) Department of Giamoto, an automobile company. You have been asked to prepare a proposal to get a sufficient budget for the year 2009. You should write your proposal based on the information about Giamoto and your two competing companies：Northerners and K&L. You have already made some handwritten notes.  
   •Then, using all your handwritten notes, write your proposal,
   •Write 120-140 words.  
选项
答案 The purpose of this proposal is to set our R&D budget for 2009, taking into account the market share and R&D investment of our company and our two competitors. The past three years have seen a virtual standstill in our company’s market share, while Northerners and K&L, our two competitors, have gained 7 and 6 percentage points respectively. The main cause of this disparity is R&D investment. Our R&D investment growth has been a consewative $1.2 million since 2005, in contrast to K&L’s fivefold increase Of $2 million. Northerners have doubledtheir R&D budget to nearly $4 million, built their own lab and developed sixteen new products; K&L is also planning their first lab. Therefore, it is recommended that we increase our R&D investment budget by at least 30% in 2009 so as to enhance our competitiveness in the automobile industry.
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