首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you see a diamond ring on the fourth finger of a woman’s left hand, you probably know what it means: in America, this has lon
If you see a diamond ring on the fourth finger of a woman’s left hand, you probably know what it means: in America, this has lon
admin
2011-03-22
50
问题
If you see a diamond ring on the fourth finger of a woman’s left hand, you probably know what it means: in America, this has long been the digit of choice for betrothal jewelry, and the lore of the trade traces the symbolism back to ancient times. But if you see a diamond ring on the fourth finger of a woman’s right hand, you may or may not know that it signifies an independent spirit, or even economic empowerment and changing gender mores. "A lot of women have disposable income , "Katie Couric said recently on the "Today" show after showing viewers her Chanel right-hander. "Why wait for a man to give her a diamond ring?"
This notion may be traced back, approximately, to September. That’s when the Diamond Information Center began a huge marketing campaign aimed at articulating the meaning of righthand rings — and thus a rationale for buying them. "Your left hand says ’we, ’" the campaign declares. "Your right hand says’me. ’ " The positioning is brilliant: the wearer may be married or unmarried and may buy the ring herself or request it as a gift. And while it can take years for a new jewelry concept to work itself thoroughly into the mainstream, the right-hand ring already has momentum.
At the higher end of the scale, the jewelry maker Kwiat, which supplies stores like Saks, offers a line of Kwiat Spirit Rings that can retail for as much as $ 5,000, and "we’re selling it faster than we’re manufacturing it," says Bill Gould, the company’s chief of- marketing. At the other end of the scale, mass-oriented retailers that often take a wait-and-see attitude have already jumped on the bandwagon.
Firms like Kwiat were given what Gould calls "direction" from the Diamond Information Center about the new ring’s attributes — multiple diamonds in a north-south orientation that distinguishes it from the look of an engagement ring, and so on. But all this is secondary to the newly minted meaning. "The idea," Morrison says, "is that beyond a trend, this could become a sort of cultural imperative. "
A tall order? Well, bear in mind that "a diamond is forever" is not a saying handed down from imperial Rome. It was handed down from an earlier generation of De Beers marketers. Joyce Jonas, a jewelry appraiser and historian, notes that De Beers, in the 40’ s and 50’s, took advantage of a changing American class structure to turn diamond rings into a(n) (attainable) symbol for the masses. By now, Jonas observes, the stone alone "is just a commodity. "And this, of course, is what makes its invented significance more crucial than ever.
The best title of the passage may be ______.
选项
A、The Right-Hand Diamond Ring
B、Who Wear the Right-Hand Diamond Ring
C、The Right-Hand Ring’s Momentum
D、A Tall Order for Jewelry
答案
A
解析
主旨题,根据文章的全部内容我们可知,本文谈的是戴在右手上的钻戒。文章第1段提出了这一现象;第2段继续对这一问题加以发挥,指出右手钻戒的势头(the right-hand ring already has momentum);以后几段谈到其销售情况以 及对传统习惯的影响,所以A为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/hFxd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Ithasbeennecessarytoreferrepeatedlytotheeffectsofthetwoworldwarsinpromotingallkindsofinnovation.Itshouldb
Americaenjoyedan______inthe1920s.
ItiscommonlybelievedintheUnitedStatesthatschooliswherepeoplegotogetaneducation.Nevertheless,ithasbeensaid
ApersonbecomespartoftheChristiancommunitythroughbaptism--itisamatterofchoice【C1】______birth.TheChristiancommun
Themainproblempeoplemayencountertodayarisesfromthefactthat______.
PeopleintheUnitedStatesinthenineteenthcenturywere【C1】______bythe【C2】______thatunprecedentedchangeinthenatio
Accordingtotheauthor,whichofthefollowingisNOTanachievementofthe20thcenturyscience?
Predictionsofmanyrobotsinindustryhaveyetcometrue.Fortenyearsormore,manufacturersofbigrobotshaveexplainedhow
Predictionsofmanyrobotsinindustryhaveyetcometrue.Fortenyearsormore,manufacturersofbigrobotshaveexplainedhow
Themorewomenandminoritiesmaketheirwayintotheranksofmanagement,themoretheyseemtowanttotalkaboutthingsforme
随机试题
项目沟通管理过程包括:沟通规划、_______、________和利害关系者管理。
生产类人员的职业特点。
正常人血浆的pH为【】
A.聚集B.叠连C.凝集D.凝同A型血人的红细胞与B型血人的血清相遇时,红细胞发生的变化是
MΦ产生的能活化T细胞的是T产生的能活化T、B、N、MΦ
自2013年以来,云南省昆明市在全省率先实施了城乡居民大病医保政策。最大亮点是,参保居民每年只需缴费50元,个人无须再自付费购买大病补充医保,即可享受到城乡居民基本医疗保险和大病补充医疗保险。而截至2014年,除迪庆藏族自治州正在制订方案外,其余15个州市
【背景资料】某工程项目建设单位与甲施工单位签订了施工承包合同。甲施工单位将桩基础工程分包给乙施工单位;将设备安装工程分包给丙施工单位,设备由甲施工单位采购。施工过程中,发生了以下事件:事件一:甲施工单位质量检查人员检查时发现乙
从发展过程来看,儿童思维发展中,形成最晚的是()。
在许多鸟群中,首先发现捕食者的鸟会发出警戒的叫声,于是鸟群散开,有一种理论认为,发出叫声的鸟通过将注意力吸引到自己身上而拯救了同伴,即为了鸟群的利益而自我牺牲。最能直接削弱上述结论的一项是?
ReadthearticlebelowaboutJapan’slostgeneration.Foreachquestion31-40writeonewordinthespaceonyourAnswerSheet.
最新回复
(
0
)