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  3. Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionall

Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionall

admin2014-07-10  76
问题     Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionally. However, there are several furniture promotion ideas that can be used to help you reach your target market.
    One thing you can do is to talk with real estate(房地产)agents to allow you to display your furniture in a new home or open house setting. This is a good way to reach a key target market—new home buyers—who may need new furniture for their future homes. Increasing foot traffic(顾客流量)is also important for a furniture store. To get more people to the store, you can advertise a raffle event(抽奖活动). This event can be promoted in your local media and through direct mail campaigns or front door advertisements to generate more interest.
    In tough economic times, small business owners often suffer most as a result of slow consumer spending. To fight back against this, you have to make it easier for your customers to buy furniture. If you can, offer in-store financing, or drop the interest rate on your company’s credit terms. Consider lowering your prices and holding two-for-one events to arouse more consumer interest.
According to the writer, it is a good way for small business owners to sell their furniture by
选项 A、improving after-sales service
B、reducing the advertising expenses
C、providing free delivery of furniture
D、displaying the furniture in a new home
答案D
解析 事实细节题。本题询问小型企业主销售家具的一个好方法是什么。代词this通常用于指代上文提到过的内容，文章第2段第2句讲到This is a good way，这里的“好方法”就是指上一句提到的“将家具放在新房或样板间展示”，选项D(把家具放在新房里展示)为本题答案。
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