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conclusive instead at length as a result survey in which persuasive target common enables an ini
conclusive instead at length as a result survey in which persuasive target common enables an ini
admin
2012-02-27
26
问题
conclusive instead at length as a result survey
in which persuasive target common enables
an initial efficiently likely to regard particular
Advertising agencies employ research for both strategic and evaluative purposes. Strategic research【1】the agency to better understand how consumers use a product or service and how they【2】the product or service. Strategic research also determines the types of people most【3】buy the product. That group of people is called the【4】market. Advertisers have limited budgets so knowing who is most likely to buy a【5】product helps them spend their advertising budget more【6】. Evaluative research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how【7】it was. Evaluative research is expensive, and【8】, many advertisers do not employ it.【9】, they try to measure the advertising’s effectiveness by analyzing sales results.
Agencies use both qualitative and quantitative research methods. Agencies employ qualitative research to gain【10】understanding of the marketing situation. This research method uses open-ended questions that allow consumers to explain their values, beliefs, and behaviors【11】.
Agencies use quantitative research to determine a final course of action. This type of research uses close-ended questions【12】answers are selected from a set list. This enables the researcher to determine the exact percentage of people who answered yes or no to a question or the exact percentage choosing answer a, b, or c. One of the most【13】quantitative research techniques is the【14】in which researchers use a questionnaire to gain information from a large group of people, called a sample. The findings provided by quantitative research are therefore【15】in a way that qualitative research cannot be.
选项
答案
common
解析
该句意为:量化研究最常用的办法之一就是调查,研究人员使用调查问卷来获得大量消费者的信息,这群消费者即样本。
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在职申硕(同等学力)英语
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