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If you’ve taken a personality test before, you know it can be a tedious and frustrating process. The prospect of answering count

admin2020-11-04  26
问题    If you’ve taken a personality test before, you know it can be a tedious and frustrating process. The prospect of answering countless and repetitive questions leaves people disengaged—yet these tests continue to be taken by millions every year. However, as new HR technologies emerge, traditional tests seem increasingly out of touch. Why? Because they don’t tap into what we humans are best at: visual processing.
   Visual tests are not completely new. Image-based tests like the Rorschach inkblot test (罗夏墨迹测试), which unearths unconscious aspects of the human psyche, have long been used by psychologists to explore personality. The use of images in personality assessments makes them more fun, seamless and engaging, but also has other added benefits.
   First, using image-based assessments can reduce test taker fatigue because processing pictures requires less attention than processing text and is much faster. In fact, Potter and colleagues found that the brain can process the complex information within an image in only 13 milliseconds. This is a staggering 60,000 times faster than processing text alone! The reduction in test fatigue can lead to more accurate responses and better completion rates. Second, images not only tap into conscious processes extremely quickly but they also access the unconscious, and elicit faster and stronger preferences. Responses to images are more likely to be definitive. Third, image-based assessments are easier to digest for those who have difficulty reading or understanding text. This should make them more accessible to those with learning difficulties, less education or language barriers. Finally, a stronger reliance on images as opposed to text may be the better approach when trying to understand personality across cultures. Carefully selected images don’t require the kind of fine-tuning across languages and cultures that text requires, and are thus less prone to cultural misunderstandings.
   Given the potential benefits of using images in assessment, it isn’t surprising that test designers have begun to use pictures and even videos. Although more work is needed to establish the full validity of the new generation of visual assessments, initial research looks promising. One thing is certain: we must find creative and interesting ways to measure personality and keep up with people’s increasing expectations of emerging technology.
   Visual tests like these are becoming more common and critical now more than ever before, thanks to the evolution of technology and increase in new behavior and usage of devices. Rather than stick to traditional methods, it’s imperative that we start to embrace the benefits of mobile technology—allowing people to take and use image-based personality tests, quickly and simply, wherever they are in the world. Technology will continue to advance steadily as will the expectations of job applicants. Using advancements like image-based tests to capitalize on seemingly obvious facts (humans are best at visual processing!) will become the norm. Companies ignoring these trends will quickly get left behind.
Why does the author advise companies to use image-based tests?
选项 A、Because they are more commonly used.
B、Because they represent the future trend.
C、Because they are used in mobile devices.
D、Because they are liked by job applicants.
答案B
解析 事实细节题。本题考查作者建议公司使用基于图像的测试的原因。定位段最后三句提到，科技将继续稳步发展，对求职者的期望也会不断提高，而使用基于图像的测试这类先进方法将会成为常态，忽视这些趋势的公司将会很快被甩在后面，可见作者建议公司使用基于图像的测试是因为它们代表了未来的趋势，故答案为B)。A)“因为它们使用得更加广泛”，作者认为基于图像的测试符合人们的认知特点和科技进步的需求，因此将得到普遍应用，但这是结果，不是原因，故排除；C)“因为它们在移动设备上使用”只是作者对基于图像的测试的未来发展方向的建议，并不是应该使用它们的原因，故排除；D)“因为它们受到求职者的青睐”在原文中并没有提及，故排除。
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