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  3. In the opening paragraph, the author introduces his topic by Companies working on CRM aim at

In the opening paragraph, the author introduces his topic by Companies working on CRM aim at

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问题 In the opening paragraph, the author introduces his topic by
Companies working on CRM aim at
选项 A、getting and keeping customers and thus promoting sales.
B、controlling the activities of sales, marketing and customer service.
C、taking advantage of the web technology to improve business performance.
D、enhancing their competitive ability and upgrading their customer service.
答案A
解析 事实细节题。文章首句指出"良好的客户关系管理是解决寻找与保留客户，并且把他们的良好愿望转化为销售这个问题的关键"。文章第二句"CRM’s goal is to create a cooperation among sales，marketing，and customer-service activities within an organization in order to obtain and retain customers"说明客户关系管理的目标是在企业的销售、市场和客户服务活动之间建立合作关系，从而获得并维持客户"。"得到并维持客户，进而促进销售"正是这两句的同义替换。
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考研英语一

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