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Few people know that Mr. Potato Head was almost little more than a forgotten cereal premium. But history has a way of being ki
Few people know that Mr. Potato Head was almost little more than a forgotten cereal premium. But history has a way of being ki
admin
2022-05-13
55
问题
Few people know that Mr. Potato Head was almost little more than a forgotten cereal premium. But history has a way of being kind to the classics. And George Lerner was about to make history! During the World War Ⅱ era, George Lerner enjoyed success as a well-known inventor and designer. Just before 1950, he designed and produced a first generation set of plastic face pieces. The push pin-shaped noses, ears, eyes and mouth parts could be pushed into fruits or vegetables to transform the food into an endless array of magical anthropomorphic playmates.
The toy wasn’t an immediate hit however. There was still a World War Ⅱ mentality to conserve resources. Toy companies didn’t think that customers would accept the idea of wasting a piece of food as a child’s toy. But after a while, George finally sold the toy, for $ 5,000 dollars, to a cereal company, who planned to use the pieces as a premium giveaway in cereal boxes. But George knew that his new toy deserved a bigger shot. And that shot came in a meeting with a family-owned New England manufacturer. Mr. Lerner and the manufacturer bought back the rights from the cereal company for $ 7,000.
Mr. Potato Head, one of the world’s most adored "personalities," was "born" in 1952, and began making history at an early age as the very first toy to be advertised on television. The original Mr. Potato Head contained only parts, such as eyes, ears, noses and mouths, and parents had to supply children with real potatoes for face-changing fun! Over the next three decades, a variety of Mr. Potato Head products were sold. He was so loved by children, that he was expanded into additional toy categories including puzzles, creative play sets, and electronic handheld board and video games. The vast popularity of Mr. Potato Head also attracted non-toy companies who licensed his image and name to make apparel, accessories and novelty items.
Mr. Potato Head’s appeal to people young and old made him the ideal ambassador for many causes and good-will efforts. On his 40th birthday, it was decided that he would no longer be a "couch potato." And he received a special award from the President’s Council for Physical Fitness, right on the lawn of the White House! Always one to pass on a wholesome message to the public, he and Mrs. Potato Head joined up with the League of Women’s Voters in 1996 to help out with their "Get out the Vote" campaign and spread the word about the importance of voting to Americans.
Which one is not possible to see the image of Mr. Potato Head?
选项
A、Cartoon plays.
B、Pharmaceutical advertisement.
C、Electronic games.
D、Cloth advertisement.
答案
B
解析
此题为细节判断题。文章第三段指出:He was so loved by children, that he was expanded into additional toy categories including puzzles, creative play sets, and electronic handheld board and video games...also attracted non-toy companies…to make apparel, accessories and novelty items.土豆头先生受到孩子们的欢迎,扩大到了猜谜、电玩和视频游戏等其他玩具领域。不仅如此,他还吸引了非玩具公司利用其商标制作服装、饰品等。由此可排除C和D。动画片与孩子有关,因此土豆头先生的形象也可能在其中出现。B项制药广告是其最不可能出现的地方,所以符合题意。
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MBA联考(英语)题库专业硕士分类
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MBA联考(英语)
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