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  3. There are many reasons for the sorry state of commercial aviation in America. But I come to you as a technology columnist to tel

There are many reasons for the sorry state of commercial aviation in America. But I come to you as a technology columnist to tel

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问题     There are many reasons for the sorry state of commercial aviation in America. But I come to you as a technology columnist to tell you that technology, too, has failed you. People in Silicon Valley pride themselves on their capacity to upend entrenched industries. Uber defeated taxi cartels. Airbnb made getting a room cheaper and more accessible. Streaming services are undoing the cable business. Yet the airline industry has not just stubbornly resisted innovation to improve customer service—in many ways, technology has only fueled the industry’ s race to the bottom.
    "The airline industry has been on a steady downward trajectory when it comes to customer service for nearly 40 years." said Henry H. Harteveldt He noted that American carriers were improving on some metrics—on-time service is up, baggage loss is down and prices keep getting better. And what keeps deteriorating are comfort and quality of service for low-end passengers, he added.
    Airlines keep tacking on separate fees for amenities we used to consider part of the flight. And customers keep going along with it. "Consumers have shown that they’re willing to put up with an awful lot, including lack of amenities, mediocre or worse customer service and more to save money," Harteveldt said. "And the airline industry has evolved to meet that desire for cheap fares." Part of the problem is how we buy tickets today. The whole system is mercilessly transactional. Customer service—that is, how the airline treats you—isn’ t often part of the transaction. As a result, airlines have little incentive to reform themselves.
    Can technology improve how airlines work? Some people have ideas for how that may happen. One of them is obvious and sensible: customer reviews. Last year Trip Advisor began rating airlines. Its new rankings, released this week, show that overall, airlines get an average rating of 3.7 out of 5 from customers. That is small potatoes, though. A bigger disruption would come from altering how we pay for airfares. In the same way that Netflix changed the DVD business by charging a monthly fee, some consultants argue that a membership fee could radically improve flying. Your only technological hope for better service is your smartphone camera and the viral push of social networks.
Which is NOT the reason why the airline industries do not have the motivation to reform themselves?
选项 A、The airline industries have offered cheap fares to customers.
B、The airline industries have made baggage loss down.
C、The customers are willing to tolerate low quality of service.
D、The service is not regarded as the part of the mercilessly transactional system.
答案B
解析 细节题。根据题干关键词定位到文章第三段最后一句As a result，airlines have little incentive to reform themselves题干关键词motivation是该句关键词incentive的同义替换。A、C两项在第三段均有所提及且它们是“导致航空业没有动力进行改革”的原因。D项“服务不被认为是整个无情交易系统的一部分”是该段倒数第二句customer service——isn’ t often part of the transaction的同义复现。B项“行李遗失率降低”是航空公司有所改进的方面，并不是“没有动力进行改革”的原因。故本题选B。
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