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  3. Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising

Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising

admin2017-12-11  101
问题    Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America’ s Federal Trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.
   In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
   It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
   Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Develop-ment(OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
   The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspaper are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
What can be inferred from the last paragraph about the current newspaper business?
选项 A、Distinctiveness is an essential feature of newspapers.
B、Completeness is to blame for the failure of newspapers.
C、Foreign bureaus play a crucial role in the newspaper business.
D、Readers have lost their interest in car and film reviews.
答案A
解析 推断题。文章最后一段讲述了现在报业的情况，没有特色的栏目在报纸中消失，报纸不 再求全，由此考生可以推断出“拥有自己特色是现在报纸的一个重要特征”，因此A项是正确答 案。B项“完整性是报纸失败的原因”，文章中提到完整性不再是报纸的优点，这说明新形势下 为应付危机，报纸放弃了原来的完整性这一优点，并不是说完整性导致了报纸的危机；C项“国 外部在报业中起到关键作用”，这与文章中提到的国外部被砍掉这一信息相反；D项“读者对汽 车和影评已经失去了兴趣”，文中仅仅提到汽车和影评这两个栏目消失了，与兴趣无关。
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