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1. Cell phones are very common among people nowadays. They have long been more than just telephones. They can take and send phot
1. Cell phones are very common among people nowadays. They have long been more than just telephones. They can take and send phot
admin
2017-04-21
68
问题
1. Cell phones are very common among people nowadays. They have long been more than just telephones. They can take and send photographs, play music, even use a dog’s bark as a ring tone. The design of cell phones though, has always been the domain of technology freaks. Now, cell phone manufacturers have began to think of them as lifestyle accessories to be shown off in cafes and clubs.
2. Nokia, for instance, has just launched an up-market brand, "Vertu" which, in price and materials used, can be compared with an expensive watch. Siemens too is expected to try and tap the new market for fashionable phones. Known for its high technical quality, the company is starting to focus more on trendy design. Alexander Krug, a journalist for the German telecommunications magazine Connect says: "This was why Siemens came up with its ’Xelibri’ brand. They are basically telephones, but really are fashion accessories." Siemens launched four such models in Germany this April, simply called "1", "2", "3" and "4", that cost US$200 to US$400. One looks a bit like a cell phone, but the others look like a UFO, a designer remote control device and a watch.
3. Design is the priority for these lifestyle cell phones. Technical functions come second. A Motorola spokeswoman says that the "V70" comes equipped with "only basics" while Siemens admits, that, for their Xelibri range: "We have not concentrated on particular technologies. "
4. The target group for such phones is those who already own a cell phone and might want a second. They are for people who go to a club and want a trendy little apparatus to show off, it says. This is all reminiscent of the success of Swiss watchmaker Swatch in the 1980s and early 1990s when they brought out a series of new models in extravagant designs.
5. Because lifestyle cell phones are not aimed at the mass market, experts cannot agree if they have a great future or not. Krug says that while most lifestyle cell phones can be afforded by people with a good job, Nokia’s Vertu is in a different class: "That is only for people who wear a US $10,000 watch."
Questions 1-5
Directions: For questions 1-5, choose the best title for each paragraph from below. For each numbered paragraph(1-5), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice.
A. Many big companies try their hands on new style cell phones
B. The market for such new cell phones is uncertain
C. Cell phones are more than telephones nowadays
D. Some people can’t afford such expensive cell phones
E. Lifestyle cell phones have long been designed by some famous companies
F. Most such phones are used for showing off
G. Style and design is of vital importance to cell phones
Paragraph 5 ______
选项
答案
B
解析
本段提到,由于此类型手机的购买对象不是一般的大众,所以它的市场前景难以预测。
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本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
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国际化人才外语考试(BFT)
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