首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about the history of Coca Cola and the questions. For each question (13-18), mark one letter (A, B, C or
Read the article below about the history of Coca Cola and the questions. For each question (13-18), mark one letter (A, B, C or
admin
2012-07-04
30
问题
Read the article below about the history of Coca Cola and the questions.
For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.
Nowadays, Coca-Cola’s trademark is world-famous and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacob’s Pharmacy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton’s partner and bookkeeper thought two "C" ’s would look good in advertising and wrote "Coca-Cola" in the flowering script so famous today.
It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Coke’s popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising, Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Coca-Cola as a trademark.
Under Candler’s leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler’s campaign paid off.
Candler was a creative talent at advertising, but showed little imagination in understanding Coke’s marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United States for $ 1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.
Their agreement with Candler began the franchising bottling system that still remains the foundation of the Coca-Cola Co. ’s soft drink operations. Thomas and Whitehead sold the right to bottle Coke to franchisers in every part of the country in return for the bottler’s agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 179 bottling plants went into operation.
In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the field. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of Coke free at the soda fountain of a dispenser.
The main purpose of this article is
选项
A、to introduce the soft drink Coca-Cola to readers.
B、to trace the history of the company’s first hundred years.
C、to sum up the causes of Coca-Cola’s success.
D、both B and C.
答案
D
解析
此题是对文章主旨的考查。选项A意思是向读者介绍软饮可口可乐,显然不对,可排除。选项B意思是追溯公司头一百年的历史,选项C意思是总结可口可乐成功的原因,两者兼而有之。故选D。
转载请注明原文地址:https://kaotiyun.com/show/iQoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthistexttakenfromanarticleaboutwholesalermarketingdecisions.•Choosethebestsentencetofilleachofthegaps.
Readthearticlebelowaboutpackagingandlabeling.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquesti
Readthearticlebelowaboutpackagingandlabeling.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquesti
Readthetextbelowaboutstrategicrecruiting.Inmostofthelines(41-52),thereisoneextraword.Iteitherisgrammatic
Readthetextbelowaboutstrategicrecruiting.Inmostofthelines(41-52),thereisoneextraword.Iteitherisgrammatic
Readthetextbelowaboutstrategicrecruiting.Inmostofthelines(41-52),thereisoneextraword.Iteitherisgrammatic
Readthetextbelowaboutstrategicrecruiting.Inmostofthelines(41-52),thereisoneextraword.Iteitherisgrammatic
Readthearticlebelowabouthowcapitalcontrolsandmonetarypolicyareimportantadoptableindevelopingcountries.Choos
Readthefollowingarticleaboutrecruitmentprocessoutsourcingandthequestionsontheoppositepage.Foreachquestion(1
Readthefollowingarticleaboutrecruitmentprocessoutsourcingandthequestionsontheoppositepage.Foreachquestion(1
随机试题
氢化物原子荧光法测砷的最低检测质量是()。
关于气滞证,在辨证时其常见证候有
A.α射线B.β射线C.γ射线D.红外线E.紫外线
A、草麻黄B、中麻黄C、木贼麻黄D、生麻黄E、蜜麻黄多分枝,有粗糙感,节间长2~6cm,鳞叶裂片3(稀2),髓部呈三角状圆形()
分散采购的优点是()。
内存储器存储数据的速度比外存储器要快得多。()
注册会计师甲和乙在审计D公司年度会计报表时,注意到与购货和付款循环相关的内部控制存在缺陷。他们认为D公司管理当局在资产负债表日故意推迟记录发生的应付账款,于是决定实施审计程序进一步查找未入账的应付账款。请问注册会计师甲和乙应如何查找未入账的应付账款?
甲公司为通讯服务运营企业,2006年12月交易事项如下:(1)2006年12月1日,甲公司举办预存话费送手机活动,预存5000元话费,赠送市价2400元,成本价1700元的手机一部。从活动当月起未来24个月,每月享受价值150元,成本90元的
DearSir/Madam,Inresponsetoyouradvertisementinyesterday’sTimeEducationalSupplement,Iwouldliketoapplyforthe
Obama’sSuccessIsn’tAllGoodNewsforBlackAmericansAsErinWhitewatchedtheelectionresultsheadtowardsvictoryfor
最新回复
(
0
)