首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、It should be sold at a reasonable price. B、Its articles should be short and inspiring. C、It should be published in the world’
A、It should be sold at a reasonable price. B、Its articles should be short and inspiring. C、It should be published in the world’
admin
2019-03-08
55
问题
[22-1] Shortly after he took over the Reader’s Digest Association in 1984, George Grune unlocked the company’s boardroom and announced that the room was now open to the employees. It was a symbolic act, indicating that under Grune’s leadership, Reader’s Digest was going to be different. True to his words, Grune has shaken up the culture here. [22-2] To get an idea of the culture we are talking about, considered the boardroom Grune opened up, it has artworks that any museum in the world would want to collect, paintings by many world-famous artists like Monet and Picasso. Its headquarters houses some 3,000 works of art. The main building is topped with a Georgian Tower with four sculptures of the mythical winged horse, the magazine’s corporate logo. It sits on 127 acres of well-trimmed lawns. The editors’ office used to be occupied by founder Dewitt Wallace, who along with his wife, Lila Acheson Wallace, launched Reader’s Digest in 1922 with condensed articles from other publications. It has become the world’s most widely-read magazine, selling 28 million copies each month in 17 languages and 41 different editions. [23] The Wallaces, both children of church ministers, had clearly defined formula for their little magazine. As Reader’s Digest was originally subtitled, articles were to be short, readable and uplifting. Subjects were picked to inspire or entertain. The Wallaces didn’t accept advertising in the US edition until 1955. And even then they didn’t allow any ads for cigarettes, liquor or drugs. The Wallaces also had a clear sense of the kind of workplace they wanted. [24] It started as a mama and papa operation and the childless Wallaces always considered employees to be part of their family. Employees still tell stories of how the Wallaces would take care of the employees who had met with misfortunes and they showered their employees with unusual benefits, like a turkey on Thanksgiving and Fridays off in May. This cozy workplace no longer exists here. [25] The Wallaces both died in their 90s in the early 1980s. George Grune, a former ad salesman who joined the Reader’s Digest in 1960 has his eye focused on the bottom line. In a few short years, he turned the magazine on its head. He laid off several hundred workers, especially hard hit where the blue- and pink-color departments such as subscription fulfillment.
Questions 22 to 25 are based on the recording you have just heard.
22.What did George Grune do in 1984?
23.How did the Wallaces define the formula for Reader’s Digest?
24.What do we learn about the founder of Reader’s Digest, Dewitt Wallace?
25.What change took place in Reader’s Digest after the Wallaces’ death?
选项
A、It should be sold at a reasonable price.
B、Its articles should be short and inspiring.
C、It should be published in the world’ s leading languages.
D、Its articles should entertain blue- and pink-collar workers.
答案
B
解析
浏览四个选项,根据选项中出现的reasonable price,articles,published,entertain等词可以推测,该题应该和该杂志公司采取的措施有关,可能涉及杂志的目标读者群、文章内容规定等。题干问的是华莱士夫妇对《读者文摘》的模式做出了什么规定。讲座中间提到,华莱士夫妇都是牧师的孩子,他们为杂志确定了明确的模式。《读者文摘》的文章短小精悍,可读性强,令人振奋,故答案为B(杂志文章应该短小精悍,有启发性)。A项(杂志售价应合理)讲座中未提及,故排除。讲座提到,《读者文摘》已成为世界上阅读最广泛的杂志,每月销售2800万份,以17种语言和41种不同版本发行,并不是局限于主流语言比如英语等,故排除C项(杂志应该以国际主流语言发行出版)。讲座中说,杂志旨在启发和娱乐读者,并没有规定特定读者群,故排除D项(杂志文章应该面向蓝领和粉领工人)。
转载请注明原文地址:https://kaotiyun.com/show/iaH7777K
0
大学英语六级
相关试题推荐
月光族(themoonlightclan)是指那些不储蓄、将每月赚的钱都用光的人。月光族主要是年轻的一代,他们可能是收入微薄,仅够维持生活;或是生活压力不大,不需要储蓄。还有相当多的月光族追求时尚和高质量生活,把花钱当作是赚钱的动力。大多数月光族则缺乏
A、Thehugewaveofinterestinhappiness.B、Areluctancetoadmitcomplexity.C、Aconfusionbetweenexperienceandmemory.D、The
A、Mildcognitiveimpairmentcanbecuredbyweightlifting.B、Increasedmusclestrengthcanimprovebrainfunctioninolderadul
A、Itwillberootedoutinafewyears.B、Itbenefitsnetusersinmanyways.C、Itinvadestheprivacyofnetusersseriously.D
Children’sHealthcareofAtlantawantstomoveGeorgiaoutofthetop10listforchildhoodobesity(肥胖)by2016,officialssaid.
Forthispart,youareallowed30minutestowriteanessaycommentingonthesaying"Wealthisnothingwithouthealth."Youca
Thelocaleducationauthoritycompiledalistof"potentialsecurityproblems"oncampuslastweek.Theyincludefireaccidents,
Thenewyearalwaysbringswithitaculturaltraditionofnewpossibilities.Weseeitasachancefor【B1】______.Webegintod
A、Learningaboutsciencerecommendations.B、Knowingabouttheirbodies’needforwater.C、Workingoutaformulathatfitseveryo
Throughoutevolution,humanshavebeenactive.Ourancestorschasedpreyashunter-gatherersand【C1】______frompredators.Morer
随机试题
医疗保健机构及卫生防疫机构发现传染病时,应当及时采取的控制措施中不包括
在Excel中,要将有数据且设置了格式的单元格恢复为普通空单元格,应先选定该单元格,然后使用( )。
关于核定应纳税额,下列说法正确的是()。
不同股票指数的区别主要在于()。
2013年6月1日,甲因资金周转困难向乙借款50万元,2013年8月9日,甲因参与赌博欠乙10万元。现在乙想把对甲的债权让与给丙,下列表述正确的有()。
已知某企业净经营资产周转次数为2次,营业净利率为8%,股利支付率为40%,可以动用的金融资产为0,该企业的内含增长率为()。
甲企业于2018年12月1日向乙企业购买一批货物,约定货到付款。乙企业于2018年12月5日发货,在运输途中,乙企业得知甲企业被受理了破产申请,但是乙企业没有及时表示取回货物。在货物到达甲企业后,甲无力支付货款。则下列说法正确的有()。
下列历史人物中,不属于河南籍的是()。
“工农武装割据”的中心内容是()。
IfellandhurtmyselfwhileI______tennis.
最新回复
(
0
)