首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Business Strategy: the factors involved in influencing market trends rather than reacting to them
Business Strategy: the factors involved in influencing market trends rather than reacting to them
admin
2010-02-11
147
问题
Business Strategy: the factors involved in influencing market trends rather than reacting to them
选项
答案
Suggested answers: a.In my opinion, predicting the likely changes in demand for a product is an important factor involved in making business strategy. Marketing is the process of focusing the resources and objectives of an organization on environmental opportunities and needs. In a business enterprise a major objective of this process is profit. During the past four decades the concept of marketing has changed dramatically. The old concept of marketing focused on the product. Companies concentrated their efforts on making a“better”product. The means of achieving the profit objective was by selling, or persuading a potential customer to buy the company’s product. The new concept of marketing has shifted the focus from the product to the customers. Their needs, wants, and preferences in modern marketing are the determinants not only of product characteristics but also of pricing, distribution, advertising, promotion and selling, and service. b.I think the factors involved in influencing market trends are: Consumer, Cost, Convenience, and Communication. The key difference is that under modern marketing, profits are viewed as a function of providing customer benefits, whereas under the old concept, profits were viewed as a function of sales. In sum, marketing is at the same time a concept, a business process, and a set of activities. This total set of marketing activities, sometimes called the marketing mix, is integrated into a unified program, which today, in addition to profitability, typically includes a host of broader objectives relating to current social concerns. These concerns now focus on such areas as protection of the physical environment, product safety, and equal employment opportunity.
解析
concept概念,观念。employment opportunity 就业机会。 determinants 决定因素。
转载请注明原文地址:https://kaotiyun.com/show/ihOd777K
本试题收录于:
BEC高级口语题库BEC商务英语分类
0
BEC高级口语
BEC商务英语
相关试题推荐
Inwhichofthefollowingfactorsdoestheweatheroftonightandthatoftomorrowdiffer?
Whatbusinessismentioned?
Whatistherelationshipbetweenthetwospeakers?
Whatisanappropriatetopicofthereport?
Whatpositionarethecandidatesapplyingfor?
Whichdepartmentdoesthespeakerspecificallythank?
Whatkindofinformationdoesthereportmainlyprovide?
Yourcompanyplanstosetupadistributionnetworkinthecounttopromotesalesofproducts.Youhavebeenaskedtosubmitidea
Task3CompanySuccessThecompanyyouworkforhasrecentlywonanawardforitsachievementsinexportsales.Youhavebeenas
•Youwillhearfivedifferentpeopletalkingaboutsomethingothersmightbeinterestedin.•Foreachextracttherearetwotask
随机试题
选举投票:清点选票:宣布结果
手术区皮肤消毒范围,应包括切口周围
患儿,女,7岁。以“高热两天,皮疹1天”入院,查体:体温38℃,咽痛,皮疹呈向心性分布,躯干多四肢少。患儿应隔离至
图示结构的超静定次数为()。
列入企业营业外支出项目的有()。【2007年考试真题】
下列属于软件操作员工作的有()。
来自非疫区的飞机通过地面航空站进行( )。
下列选项中,人民法院应当认定民间借贷合同无效的情形有()。
正常照明有()。
从决策方式看,中国在改革开放初期提出的“摸着石头过河”的政策属于()。
最新回复
(
0
)