2. 外语
  3. •You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help

•You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help

admin2010-01-24  62
问题 •You will hear five short recordings. Five people are talking about their experiences of expanding their business with the help of the Internet.
•For each recording, decide what each speaker is talking about.
•Write one letter (A-H) next to the number of the recording.
•Do not use any letter more than once.
•You will hear the five recordings twice.
   A．recruiting staff online
   B．creating an online shop
   C．accepting online payment
   D．getting a domain on the web
   E．using the website to promote
   F．using email to market effectively
   G．creating a customers’ database online
   H．searching the Internet for customer needs  
  
F: I wanted my company’s name to be memorable. I decided it had to be only two syllables so that people wouldn’t forget it or misspell it. ’Moonpig’ is a good choice. Control of a domain name was very important for us. Moonpig is completely a unique word. The only references to it on Google are links to our website. I also employed a trademark attorney, and Moonpig is now a trade mark in the UK and the US.
M: No matter how good your online shop is, if you don’t update it, people don’t come back. So we’ve worked hard to ensure the website has a fresh look. Changing photos and text design are simple ways to update the look. We also post the latest version of our newsletter on the site so there’s something new to read. Besides, we’ve registered the website on several search engines,which in turn is generating lots of enquiries.
选项
答案E
解析 这段话在一开始就指出网店的页面要不断更新，要时常更换图片和文字，并将最新的产品快报添加到网页上。此外，还要在几个搜索引擎上注册了自己的网页，从而获得更多的问询。实际上就是通过互联网推广自己的产品和服务，因此，应该选择E。  
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