2. 外语
  3. Read the article below about public relations executive’s job. For each question(13-18), mark one letter(A,B,C or D)on your

Read the article below about public relations executive’s job. For each question(13-18), mark one letter(A,B,C or D)on your

admin2015-04-23  25
问题     Read the article below about public relations executive’s job.
    For each question(13-18), mark one letter(A,B,C or D)on your Answer Sheet.
                What Does a Public Relations Executive Do?
    A public relations executive is responsible for strategising and implementing positive public relationships toward their clients. Public relations clients often include non-profit companies, hospitals and colleges and corporations. Executives in public relations are usually responsible for working with a group of different clients. A typical workday for a public relations executive may consist mainly of meeting with clients, writing press releases and contacting broadcast or other media personnel.
    Public relations(PR)executives, or specialists, must build good relationships with people who work in the media, such as reporters and editors. They need to have their press releases and newspaper stories about clients published or broadcast in order to reach the public. The press isn’t obligated to print or broadcast a publicity piece or company news announcement, so fostering good media relationships is important to succeed in PR. Except writing media pieces, a public relations executive may also write speeches for corporate clients or government officials as well as brochures and informative booklets.
    Public relations executives may arrange speaking engagements for their clients as well. PR specialists typically spend a lot of time making phone calls to arrange publicity events on their clients’ behalves. Public relations executive careers are usually people-oriented occupations. Still, the PR executives must always find time away from phone calls and meetings to plan client campaigns. In creating the most effective publicity campaigns, he or she must analyse the company’s problems in terms of their public image and think of ways to counteract that with a new perspective.
    For example, specialists in public relations may develop a publicity campaign that informs consumers about how a meat company is now handling the stricter cleaning of their equipment after a bacterial contamination that recently occurred. Brochures, newspaper ads or broadcast spots on television or radio may be written by a public relations executive. The purpose of these communications in this case would be to make consumers aware of actions the company is taking for their safety so that customers will feel confident about purchasing the products again.
    An office environment is typically where most public relations specialists or executives spend their workdays. They may travel locally, nationally or internationally to meet with clients or to get a better understanding of the particular organisation they’re promoting. Although public relations work is usually Monday to Friday from 9 a. m. to 5 p. m. , an executive’s work in this industry often extends to at least some evenings and weekends.
What are PR executives responsible for according to the third paragraph?
选项 A、Making phone calls to arrange publicity events in place of their clients.
B、Spending time ringing and having meetings to strategise client campaigns.
C、Arranging campaigns to make the clients engaged in publicity events.
D、Analysing and finding solutions to the company’s problems concerning its public image.
答案D
解析 题目意为：“根据第三段，公共关系专员会负责哪些事务?”原文第三段主要介绍公共关系专员的工作范畴，该段第二句中指出：PR specialists typically spend a lot of time makingphone calls to arrange publicity events on their clients’behalves．即：公共关系专员通常要花很多时间打电话去为他们的客户安排宣传活动。该段末尾句提到：In creating themost effective publicity campaigns，he or she must analyse the company’s problems interms of their public image and think of ways to counteract that with a new perspective．即：为了实现最为有效的公关宣传，他们要从公司形象这个角度出发，分析公司存在的问题并以一个新的角度来想出不同解决方案。据此可以推断出，D项为正确答案。A项具有较强的干扰性，in place of意为“代替”，而文中是指on behalf of“代表”，且A项只是表面的工作，并没有对PR的工作职责做出概括。
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