首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about public relations executive’s job. For each question(13-18), mark one letter(A,B,C or D)on your
Read the article below about public relations executive’s job. For each question(13-18), mark one letter(A,B,C or D)on your
admin
2015-04-23
43
问题
Read the article below about public relations executive’s job.
For each question(13-18), mark one letter(A,B,C or D)on your Answer Sheet.
What Does a Public Relations Executive Do?
A public relations executive is responsible for strategising and implementing positive public relationships toward their clients. Public relations clients often include non-profit companies, hospitals and colleges and corporations. Executives in public relations are usually responsible for working with a group of different clients. A typical workday for a public relations executive may consist mainly of meeting with clients, writing press releases and contacting broadcast or other media personnel.
Public relations(PR)executives, or specialists, must build good relationships with people who work in the media, such as reporters and editors. They need to have their press releases and newspaper stories about clients published or broadcast in order to reach the public. The press isn’t obligated to print or broadcast a publicity piece or company news announcement, so fostering good media relationships is important to succeed in PR. Except writing media pieces, a public relations executive may also write speeches for corporate clients or government officials as well as brochures and informative booklets.
Public relations executives may arrange speaking engagements for their clients as well. PR specialists typically spend a lot of time making phone calls to arrange publicity events on their clients’ behalves. Public relations executive careers are usually people-oriented occupations. Still, the PR executives must always find time away from phone calls and meetings to plan client campaigns. In creating the most effective publicity campaigns, he or she must analyse the company’s problems in terms of their public image and think of ways to counteract that with a new perspective.
For example, specialists in public relations may develop a publicity campaign that informs consumers about how a meat company is now handling the stricter cleaning of their equipment after a bacterial contamination that recently occurred. Brochures, newspaper ads or broadcast spots on television or radio may be written by a public relations executive. The purpose of these communications in this case would be to make consumers aware of actions the company is taking for their safety so that customers will feel confident about purchasing the products again.
An office environment is typically where most public relations specialists or executives spend their workdays. They may travel locally, nationally or internationally to meet with clients or to get a better understanding of the particular organisation they’re promoting. Although public relations work is usually Monday to Friday from 9 a. m. to 5 p. m. , an executive’s work in this industry often extends to at least some evenings and weekends.
What are PR executives responsible for according to the third paragraph?
选项
A、Making phone calls to arrange publicity events in place of their clients.
B、Spending time ringing and having meetings to strategise client campaigns.
C、Arranging campaigns to make the clients engaged in publicity events.
D、Analysing and finding solutions to the company’s problems concerning its public image.
答案
D
解析
题目意为:“根据第三段,公共关系专员会负责哪些事务?”原文第三段主要介绍公共关系专员的工作范畴,该段第二句中指出:PR specialists typically spend a lot of time makingphone calls to arrange publicity events on their clients’behalves.即:公共关系专员通常要花很多时间打电话去为他们的客户安排宣传活动。该段末尾句提到:In creating themost effective publicity campaigns,he or she must analyse the company’s problems interms of their public image and think of ways to counteract that with a new perspective.即:为了实现最为有效的公关宣传,他们要从公司形象这个角度出发,分析公司存在的问题并以一个新的角度来想出不同解决方案。据此可以推断出,D项为正确答案。A项具有较强的干扰性,in place of意为“代替”,而文中是指on behalf of“代表”,且A项只是表面的工作,并没有对PR的工作职责做出概括。
转载请注明原文地址:https://kaotiyun.com/show/iqoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Youwillhearanotherfiverecordings.•Foreachrecording,decidewhatthespeakerisdoing.•Writeoneletter(A-H)nextto
•Youwillhearanotherfiveshortpieces.•Foreachpiece,decidewhatthespeakeristryingtodo.•Writeoneletter(A-H)n
•Youwillhearanotherfiveshortrecordings.•Foreachrecording,decidewhatthespeakerisdoing.•WriteoneletterAHnext
•Lookatthenotebelow.•Youwillhearawomanphoninghercompany’slegaldepartmentaboutemploymentcontracts.Phone
•Youwillhearfivespeakerstalkingaboutbusinesstrips.•Foreachrecording,choosethereasonthespeakergivesforthetr
YouwillhearapartofaspeechabouttheAsiancrisis.Choosethebestanswerforeachofthequestions(23—30).Markonele
YouwillhearapartofaspeechabouttheAsiancrisis.Choosethebestanswerforeachofthequestions(23—30).Markonele
随机试题
在新课程实施中可以赞赏学生的哪些方面?
中国共产党领导的多党合作和政治协商制度是我国一项基本政治制度。在这一制度体系中,中国共产党是社会主义事业的领导核心,是执政党;各民主党派是参政党;坚持中国共产党的领导,坚持四项基本原则,是中国共产党同各民主党派合作的政治基础;“______________
电影作品:《黄土地》
患者,女性,39岁,骑自行车不慎摔倒,导致左髌骨横断性骨折,急诊当地医院,予以清创抗感染治疗,并2天后行左髌骨钢丝内固定术并对症处理。4个月后,患者手术切口愈合良好,左膝关节主动活动范围为伸屈10°~70°,被动活动范围伸屈5°~90°。现拟采用关节松动术
一般来讲,预防地方性甲状腺肿流行最有效的措施是
期货投资咨询业务人员应当与()等业务人员岗位独立,职责分离。[2012年11月真题]
甲公司为增值税一般纳税人,20×7年5月1日库存M产成品的账面成本为500万元,已计提的存货跌价准备为120万元。5月份入库M产成品成本为800万元(假定该批入库产成品未发生跌价损失),当月销售产成品为其月初产成品与本期入库产成品合计的50%,对发出存货
不将居民困境的理解做个人归因、病理解释,而从其多元的社会生活层面去挖掘,丰张欣赏人的能力,强调社区归属感,这符合社区社会工作()的价值理念。
下图所示国家为世界重要红茶生产国。据考察发现,M地第一季度生产的茶叶质量最好。读图完成下列问题。推测下列四地中,七月份降水量最大的是()。
Yearsago,acigarettecommercialaskedifyouweresmokingmore,butenjoyingitless.Thatdescribesthewaymanyofuslivet
最新回复
(
0
)