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A、They are too late to occupy some of the important markets. B、The sellers have stolen goods and sold them through eBay. C、The b
A、They are too late to occupy some of the important markets. B、The sellers have stolen goods and sold them through eBay. C、The b
admin
2023-02-10
39
问题
Today we are talking about eBay, one of the enormously successful companies. It’s a household word in several countries; in 2005 it had a turnover of $4.55 billion and it employed 11,600 people—it’s achieved all of this in just 11 years.
What’s the secret of eBay’s success? I think the key issue here is that eBay couldn’t exist without the Internet. You know, there aren’t many examples of companies like this—take Amazon, for example. If you don’t feel like switching your computer on, you can always go round to the nearest bookshop. But if you want to sell your old magazines to somebody in Germany, eBay’s the only way to do it. [161 Without the net’s ability to bring buyers and sellers together from different locations there would be no eBay. So this is big point number one.
Now, let’s move on to point two, the founders of eBay. Meg Whitman, the CEO, like all of the senior staff, already had a successful business background, and she brought in an experienced management team. They had a great idea but it had to be a great profitable idea. Around this—the importance of profitability—they built their business model.
Let’s move on to point three, sound business management. Did you hear of eBay during the dotcom boom years? Not a lot—they were busy building their customer base and making money, they didn’t feature in stories headlining the excesses of the dotcom boom years…
Actually, I’ll add another point, point four. eBay doesn’t produce, sell or ship anything itself; it provides the online marketplace for other people to do this. This gives it enormous financial power. More-over, this means that they can use their capital very effectively—you know, their capital isn’t tied up in buildings, factories, warehouses, that sort of things. Again, their capital isn’t tied up in things that are waiting to be sold; they haven’t got shops all over the world with sales assistants in them. All this costs, you know.
Of course, they’ve also had a couple of major problems when they are developing, anyway. The first problem, they arrived in a couple of key markets too late. This happened in Japan and Hong Kong, where Yahoo’s online marketplace had a head start. The other problem—well, it’s the sort of thing we’ve all heard about—buyers receiving stolen goods, or a product different from the one they thought they’d bought, or no product at all, sellers putting in false bids to increase the price just before an auction finishes. eBay admits this happens, but says that this sort of thing accounts for a very small percentage of all sales. OK, now I’d like to have a look at just how the company has expanded over the last 11 years…
16. What is the key factor that leads to eBay’s success?
17. What do we learn about eBay’s CEO Meg Whitman?
18. Why can eBay use their capital very effectively?
19. What problem does eBay have in their development?
选项
A、They are too late to occupy some of the important markets.
B、The sellers have stolen goods and sold them through eBay.
C、The buyers have often put in false bids to increase the price.
D、They encounter the bottleneck after 11 years of development.
答案
A
解析
录音提到,eBay存在的第一个问题是他们开拓某些关键市场的时间太晚。这个情况曾经在日本和香港发生,雅虎领先一步占领了这两个地方的在线市场。因此,A项符合这一内容,为正确答案。根据选项的关键词late,stolen goods, false,bottleneck,development等可推测题目可能与公司遇到的问题相关。录音提到eBay存在的问题之一是买家会收到偷来的赃物,但井来说这些赃物是卖家偷的,因此B项“卖家偷取了商品,然后通过eBay把它们销售出去”不正确;录音说经常通过虚假投标来抬高价钱的是卖家,因此C项“买家经常通过虚假投标来抬高价钱”不正确;D项“经过了11年的发展后他们遇到了瓶颈”利用录音最后的the last 11 years设置干扰,实际上D项的表述并束在录音中提及。
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大学英语六级
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