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  3. Commercial classical music radio in North America has changed dramatically over the past decade. The number of stations has shru

Commercial classical music radio in North America has changed dramatically over the past decade. The number of stations has shru

admin2018-05-18  30
问题     Commercial classical music radio in North America has changed dramatically over the past decade. The number of stations has shrunk very rapidly—many operators dropped the format in favor of something more profitable, like pop or rock, with their crazy youthful audience. But the availability of satellite radio, Internet streaming and digital technologies has introduced new options for classical fans.
    In the city of Toronto, a familiar media player entered the tray last year: Moses Znaimer, 65, the famous brave television pioneer who was the driving force behind Toronto’ s CITY-TV. Eleven months ago, he took ownership of Classical 96.3 FM, Canada’ s first and largest commercial classical station, which " re-launched" this month with some new on-air hosts, a totally new schedule, and more attention to singing art and less to full-length symphonies.
    The popular station airs selections(usually no more than 10 to 15 minutes long)of greatest-hits classical works, 24 hours a day. This usually means single movements of larger works and other pieces, with commercial ads in between. The station may never be the preferred destination of highbrow classical fans, who seek full-length symphonies and operas. But this doesn’ t seem to trouble Znaimer, who says of his main competitor, CBC Radio Two: "They play classical, and they do it well when they do it, but they don’ t do it all the time, and they’ re doing it less and less. "
    Marilyn Gilbert, a Toronto artist manager, also makes a comparison to Canada’ s national broadcaster when she praises Znaimer’ s station: "Classical 96.3 FM is very important for the community and the country, especially in view of the changes that are going on at CBC. "
    Znaimer is best-known for his influential work in television, but he was also one of the creators of Cross Country Checkup, the longest-running show on CBC Radio. Today he calls Classical 96.3 FM "arguably the most successful of all classical music stations on the continent. At about 800,000 listeners per week, we are larger even than the New York Times classical station[WQXR-FM]. " And under his excellent and creative leadership, the sound of the station has become livelier.
It can be inferred that Classical 96. 3 FM makes money by _
选项 A、attracting and broadcasting commercials
B、showing carefully selected programs
C、competing with CBC Radio Two
D、pleasing highbrow classical fans
答案A
解析 推断题。从文章第三段第二句“This usually means singlemovements of large works and other pieces，with commercial ads inbetween．”可知：该电台主要靠播送广告而盈利。故选A。
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