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  3. How did a peddler of cheap shirts and fishing rods become the mightiest corporation in A-merica? The short version of Wal - Mart

How did a peddler of cheap shirts and fishing rods become the mightiest corporation in A-merica? The short version of Wal - Mart

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问题     How did a peddler of cheap shirts and fishing rods become the mightiest corporation in A-merica? The short version of Wal - Mart’ s rise to glory goes something like this：in 1979 it racked - up a billion dollars in sales; by 1993 it did that much business in a week; by 2001 it could do it in a day.
    It’s a shocking tale—one that propelled Wal - Mart from rural Arkansas, where it was founded in 1962. to the top of the Fortune 500. Sam Walton, Wal - Mart’ s founder, pushed sales growth continuously while squeezing costs with sophisticated information technology. He exhorted employees to sell better with the " ten - foot rule " ( greet customers if they are that close) . He was, in other words, an early evangelist for the first commandment of today’s economy : service rules. Wal - Mart, in fact, is the first service company to rise to the top of the Fortune 500. When Fortune first published its list of the largest companies in America in 1995 , Wal - Mart didn’t even exist. That year General Motors was America’s biggest company, and in every year that followed, either GM or another mighty industrial. Exxon, was NO. 1.
    Wal - Mart’s achievement caps a bigger economic shift I from producing goods to providing services. Manufacturing’s share of U. S. employment peaked in 1953 , at 35%. It has been declining steadily since. In the decade that will end in 2010, the Bureau of Labor Statistics figures that goods - producing industries will create 1. 3 million new jobs, compared to 20 million for service industries. To look at it another way, today there are about four times as many people working in service jobs as in other kinds of jobs. And even within manufacturing, services are an increasingly large share of operations.
    As America got richer, consumption got more complicated. With more income to throw a-round, people started spending more on services—movies and travel, mortgages to buy houses, insurance to protect those houses, the occasional weekends at a luxury hotel. Fortune calls this a shift in the demand pattern. Over the next few years, only three of the ten fastest - growing occupations ( software engineers, nurses, and computer support) pay middle - class salaries. The rest could be called Wal - Mart kinds of jobs—cashiers, retail assistants, food service, and so on. In short, the service economy is delivering more good jobs than ever before.
To take Wal - Mart to the top of the Fortune 500, Sam Walton________.
选项 A、promoted sales and cut costs at the same time
B、exhorted employees to sell better with the "ten -foot rule"
C、spared no efforts to push sales growth
D、cut back costs with information technology
答案A
解析 这是一道考察细节的题型。文章第二段第一句话“It’s a shocking tale—one that propelled Wal—Mart from rural Arkansas，where it was founded in 1962，to the top of the Fortune 500．”提到一个人把沃尔玛推到了《财富》杂志500强榜首的位置，紧接着后一句“Sam Walton，Wal—Mart’s founder，pushed sales growth continuously while squeezing costs with sophisticated information technology．”讲道沃尔玛的创始人山姆·沃尔顿在不断提高销售额的同时采用先进的信息技术降低成本，由此可见只有选项A，“提高销售额的同时降低成本”更为全面。
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