首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Tapping of Cellular Phone Software Electronic gadgets have changed a great deal in the past few years. Most obviously, t
The Tapping of Cellular Phone Software Electronic gadgets have changed a great deal in the past few years. Most obviously, t
admin
2013-01-10
32
问题
The Tapping of Cellular Phone Software
Electronic gadgets have changed a great deal in the past few years. Most obviously, they have become smaller sleeker, smarter and more versatile. Billions of people now carry around tiny devices that are more powerful than the desktop computers of a few years ago. But these gadgets have also changed in a less obvious way. Once they were lumps of hardware brought to life by a layer of software; today they might be more accurately described as services in a box.
It was ever thus with mobile phones, of course: the handset is useless without a network operator, and mobile phones are, in effect, the container in which operators sell their services. But the handset and the network service have hitherto come from different companies. Operators do not manufacture their own phones, and handset-makers are not operators.
But now device-makers are increasingly providing the services that power their devices—or, to look at things the other way around, building devices that encapsulate services they wish to offer. Apple’s iPod started off as a piece of hardware in 2001, but it really took off in 2003 when Apple launched the iTunes Music Store, a service that makes it easy for iPod owners to download music, video and games to their devices, and which is now the leading online music retailer.
There are several motivations for the gadget-makers’ shift into services. First, margins on hardware are generally lower than margins on services. Second, saturated markets in many parts of the world mean that hardware sales are slowing in some categories. Soon, everyone in western Europe who wants a satellite navigation will have bought one; what will the manufacturers do then? Make money from subscriptions and updates, of course. At least, that’s the plan. Finally, services provide a way to hold on to customers. If you have signed up for a service tied to a particular gadget-maker, the thinking goes, you are less likely to switch to a different manufacturer’s device in future.
The world’s most successful gadget-makers are those that have been quickest to recognize the importance of offering accompanying services. Makers of stand-alone music-players, such as Rio, have been unable to compete with Apple; and Motorola, once the top dog in mobile phones, let RIM, once an obscure Canadian start-up, grab the mobile e-mail market.
With elaborate branding and advertising campaigns, gadget-makers have long promoted the idea that they were selling something more than just a bundle of electronics in a snazzy case. Now, funnily enough, some of them really are.
According to the passage Apple launched the iTunes Music Store in 2003 to_____
选项
A、appeal to more potential customers who love music
B、meet the infinite needs of its demanding customers
C、power its devices in order to promote market shares
D、make extra profit in new area such as online music retail
答案
C
解析
推理判断题。根据题干关键词iTunes Music Store in 2003定位到原文第三段:But now device-makers are increasingly providing the services that power their devices...即现在设备制造商正不断通过提供更多的服务来提高其设备性能。iTunes Music Store正是苹果公司为完善其设备所提供的服务,而此举又受到欢迎,最终将促进其设备的销售,故选[C]项。[A]项“吸引喜爱音乐的潜在客户”和[B]项“满足苛刻的顾客各种要求”均非苹果公司推出iTunes Music Store的原因,也并非在新领域创造额外收入,故[D]项也错误。
转载请注明原文地址:https://kaotiyun.com/show/jDhK777K
0
专业英语四级
相关试题推荐
ItisobviouslynecessarythatboththePresidentandhisadvisers______downtoearth.
Weleftthemeeting,thereobviously______nopointinstaying.
BlackBerrymakerResearchinMotion(RIM)hascomebottomofalistoftheworld’sgreenestelectronicsfirms.TheCanadian-base
Bytheendofthismonth,I______herefor20years.
Asanindustry,biotechnologystandsto______electronicsindollarvolumeandperhapswillsurpassitinsocialimpactby2020.
Easternmedicinesarebecomingmorepopularinthewest,butfewpeoplerealizehowlongthetwocultureshaveexchangedideas.
随机试题
A、小细胞低色素性贫血B、大细胞性贫血C、正细胞正色素性贫血D、小细胞正色素性贫血E、红细胞排列呈缗钱状再生障碍性贫血()
制定企业规章制度的要求包括()。
在某自诉案件的审理程序中,法庭主持双方当事人进行了调解,双方协商一致达成协议,但当法院向自诉人送达调解书时,自诉人反悔。该自诉人下列何种做法是不正确的?()
甲有限责任公司(债务人)和乙公司(债权人)债务重组资料如下:(1)2×19年3月6日,甲公司从乙公司购买一批材料,约定6个月后甲公司应结清款项5000万元(假定无重大融资成分)。乙公司将该应收款项分类为以公允价值计量且其变动计入当期损益的金融资产;甲公司
下列各项中,属于税务机关的税收管理权限的有()。
合肥举办全国体育运动会,除了平常举办外,还提出让体育进工厂、进乡村。你对此有何看法?
对于舆情应对,政府不可谓不重视,但“信息不透明,手段不科学,态度不诚恳”却是某大学教授总结出的政府应对舆情危机的三大弊病。例如,面对民生问题中的种种质疑,有关部门的回应却常常让人觉得“雾里看花”。在塑化剂排查中称“抽检的140多份方便面样品,未发现人为添加
测量的基本要素是
赞成死刑的人通常给出两条理由:一是对死的畏惧将会阻止其他人犯同样可怕的罪行;二是死刑比其替代形式——终身监禁更省钱。但是,可靠的研究表明:从经济角度看,终身监禁比死刑更可取。人们认为死刑省钱并不符合事实。因此,应该废除死刑。从逻辑上看。下面哪一项是对题干中
设χ1,χ2,…,χn为来自总体N(μ,σ2)的简单随机样本,样本均值=9.5,参数μ的置信度为0.95的双侧置信区间的置信上限为10.8,则μ的置信度为0.95的双侧置信区间为________.
最新回复
(
0
)