2. 外语
  3. Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionall

Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionall

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问题    Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionally. However, there are several furniture promotion ideas that can be used to help you reach your target market.
   One thing you can do is to talk with real estate(房地产)agents to allow you to display your furniture in a new home or open house setting. This is a good way to reach a key target market—new home buyers—who may need new furniture for their future homes. Increasing foot traffic(顾客流量)is also important for a furniture store. To get more people to the store, you can advertise a raffle event(抽奖活动). This event can be promoted in your local media and through direct mail campaigns or front door advertisements to generate more interest.
   In tough economic times, small business owners often suffer most as a result of slow consumer spending. To fight back against this, you have to make it easier for your customers to buy furniture. If you can, offer in-store financing, or drop the interest rate on your company’s credit terms. Consider lowering your prices and holding two-for-one events to arouse more consumer interest.
According to the writer, it is a good way for small business owners to sell their furniture by______.
选项 A、improving after-sales service
B、reducing the advertising expenses
C、providing free delivery of furniture
D、displaying the furniture in a new home
答案D
解析 细节推断题。根据题干中的关键词it is a good way定位到文章第二段第二句。定位句指出，这是接近主要目标客户的一条很好的途径。本句中所说的“一条很好的途径”实际上是指第一句中提到的做法，即在新建房屋或样板间内展览家具。由此可以确定D)“在新建房屋中展览家具”为本题的答案。
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