首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend tha
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend tha
admin
2019-06-23
63
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics(健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket(高档消费人群的)retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reeboks exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
What lesson has Reebok learned from Nike’s distribution problems?
选项
A、A company should not sell its high quality shoes in discount stores.
B、A company should not limit its distribution network.
C、A company should do follow-up surveys of its products.
D、A company should correctly evaluate the impact of a new craze on the market.
答案
D
解析
最后一段提到“通过产品多样化和详细的市场调查,锐步希望避免耐克几年前所遇到的分销问题。当时耐克公司错误地判断了健身操鞋的销售热,最后不得不通过折扣商店售出其数量庞大的存货”,由此可知D正确。
转载请注明原文地址:https://kaotiyun.com/show/jJX7777K
0
大学英语六级
相关试题推荐
啃老族(NEETgroup)是指那些既没有上学、也没有就业或接受职业培训的年轻人,年龄在20岁至30岁之间。他们主动放弃了就业的机会,赋闲在家,而原因并不是找不到工作。他们的日常生活依靠父母,而且花销往往不菲。啃老族的出现多半是因为父母过于溺爱。调查显示
A、It’sacommercialplanewithtwocaptains.B、It’sanewlyproducedAmericanplane.C、It’safighterarmedwithhightechnology
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcrime.Itisaplacewherethepeopleworktogetheran
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcrime.Itisaplacewherethepeopleworktogetheran
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals,butthisislar
A、Createimagesmakingpeoplestopthinking.B、Runaftermanyfunthingsinlife.C、Trythingsthatdoctorsthinkimpossible.D、
VideogameshavebecomeincreasinglypopularinbotharcadesandtheaverageAmericanhome.Peopleofallagesandfromallwalk
Since2007,theAmericanPsychologicalAssociation(APA)hasconductedasurveyofdifferentaspectsofstressinAmerica.This
A、Toprotectthemselvesorattractprey.B、Tomakethedeepseabrightandbeautiful.C、Tofindtheirwaysindarkness.D、Toatt
A、Protectingbuyersofpaintings.B、Whycopiesoffamouspaintingsaremade.C、HowpaintingsaresoldintheUnitedStates.D、Pr
随机试题
舞蹈作品:《白毛女》
男性。24岁,学生。右胸不适、低热20天,伴干咳、乏力、盗汗6天。查体发现右侧胸腔积液。浅表淋巴结不大。抽胸水为血性,化验为渗出液。最合理的治疗措施是
提示HBV处于复制状态的指标是
机械的可靠性设计原则主要包括:使用已知可靠性的组件、关键组件安全性冗余、操作的机械化自动化设计、机械设备的可维修等四项原则。关于这四项原则及其对应性的说法,错误的是()。
下列关于沥青混合料拌合的有关说法错误的是()。
下列属于农村金融机构的有()。
维果斯基心理发展观的核心思想是()。
为加强党的思想政治建设,党中央从新时期党面临的形势、任务和干部队伍的实际出发,对广大领导干部提出了讲文明、讲政治、讲正气的严格要求。()
罗尔斯曾有一段关于如何读书的自白,颇足发人深省。他说:“我读前人的著作,如休谟或康德,有一个视为当然的假定,即这些作者比我聪明得多。如果不然。我又何必浪费自己和学生的时间去研读他们的著作呢?如果我偶尔在他们的论证中见到了一点错误,我的第一个反应是:他们自己
中国近代史上第一个实施的学制
最新回复
(
0
)