首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend tha
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend tha
admin
2019-06-23
29
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics(健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket(高档消费人群的)retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reeboks exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
What lesson has Reebok learned from Nike’s distribution problems?
选项
A、A company should not sell its high quality shoes in discount stores.
B、A company should not limit its distribution network.
C、A company should do follow-up surveys of its products.
D、A company should correctly evaluate the impact of a new craze on the market.
答案
D
解析
最后一段提到“通过产品多样化和详细的市场调查,锐步希望避免耐克几年前所遇到的分销问题。当时耐克公司错误地判断了健身操鞋的销售热,最后不得不通过折扣商店售出其数量庞大的存货”,由此可知D正确。
转载请注明原文地址:https://kaotiyun.com/show/jJX7777K
0
大学英语六级
相关试题推荐
重阳节(theDoubleNinthFestival),在每年的农历九月初九,是中国的传统节日。早在战国时期(theWarringStatesPeriod)人们就开始过重阳节,到了唐代,重阳成为全国性的民间节日。攀登高山是重阳节一项重要的习俗,
Fertilizerusehasexploded,overloadingplantsworldwide,likelyalteringecosystemsfordecadestocenturies,scientistsrepor
Throughouthistorymanhasobservedsuchnaturalcyclesastherisingandsettingofthesun,theebbandflowoftheoceantide
A、Meetinginterestingpeopleinthecity.B、Beingabletoenjoybeingoutdoors.C、Drivinginunsettledweather.D、Takinglongdr
Secondhandsmokeisaccountablefor42,000deathsannuallytononsmokersintheUnitedStates,includingnearly900infants,acc
A、Hediedontheverydayofhis96thbirthday.B、Heclosedhisdoorandneverwentoutinhisnineties.C、Hebecameafamousre
A、HeteachespsychologyatOhioStateUniversity.B、Hehasexperiencetutoringblackstudents.C、Hespecializesininterpersonal
Ourbodiesexperienceanebbandflowofenergythroughouttheday.Thisiscalledacircadianrhythm,andithasbeenstudied【C
A、Asportsman.B、Acoach.C、Arunner.D、Areporter.B选项均是不同的职业,而且三项都跟体育有关,推测本题与跟运动职业相关。本文是关于运动医学的讲座:Wartman体育学院的院长HelenWartman介
A、Toliveamorecomfortablelife.B、Togiveperformances.C、Tobeapupilofafamousviolinist.D、Toenterafamousuniversity
随机试题
患者,男,45岁。头痛眩晕,手足蠕动,肢体麻木震颤,语言不利,步履不稳,舌红脉弦细,宜选
A.心气不足B.肝气郁结C.脾气下陷D.胃气上逆E.肺气上逆呃逆表示
甲委托同村的乙代为购买一匹马。但乙在牧区未遇上好马,就未买马。自己购买良骡一匹准备自用。甲见状便将骡牵走,并付给乙相应款项。下列说法中,正确的是:
甲公司与乙公司签订了一份设备融资租赁合同,要求乙与甲指定的丙厂商签订设备买卖合同,设备型号由甲选择。丙按照与乙签订的合同及时向甲交付了该设备。使用过程中,甲发现这台设备虽然没有质量问题,但不能满足其使用要求,于是拒绝向乙支付租金。对此,下列说法中正确的是(
用电子计算机生成的会计凭证、会计账簿、财务会计报告在格式、内容以及会计资料的真实性和完整性等方面,都必须符合国家统一的会计制度的规定。()
船只在海上发生事故后,饮用水缺乏常常是幸存者面临的首要问题。海水不可以饮用的原因是()。
如何去________隐藏在已千变万化了的各种学说背后尚未完全遗失的经典原貌,获得真实的体温和人格图谱,从而剥离后世僵化、变异、乏味、随心所欲的解读,尤其是那些自以为智慧的肢解和________,当是目前国学热当中应解决的重要问题。填入画横线部分最恰当的一
转基因作物
某单位的办公室秘书小马接到领导的指示,要求其提供一份最新的中国互联网络发展状况统计情况。小马从网上下载了一份未经整理的原稿,按下列要求帮助他对该文档进行排版操作并按指定的文件名进行保存:根据第二章中的表1内容生成一张如示例文件chart.png所示的
WhatdoesthemanimplyabouttheplayHamlet?
最新回复
(
0
)