首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The road from Mildura to Merbein, in north-west Victoria, is a sad sight. Many of its farms are covered with wine grapes, dying
The road from Mildura to Merbein, in north-west Victoria, is a sad sight. Many of its farms are covered with wine grapes, dying
admin
2011-02-11
23
问题
The road from Mildura to Merbein, in north-west Victoria, is a sad sight. Many of its farms are covered with wine grapes, dying on the vines. Farmers planted the vines hoping to cash in on the seemingly endless boom in Australian wine. But in 2007 the boom turned to bust, forcing many farmers to walk away from grapes and land they cannot sell.
Over the past 15 years Australia’s wine industry has been one of its great success stories. Export revenues last year reached A$3 billion ($2.4 billion), four times the figure from 1997. Britain, America and Canada, among the most competitive markets for wine, are Australia’s three biggest customers. But the suffering in places like Mildura and nearby Remark in South Australia is a sign that the industry fell victim to its own success.
Flushed with a growing demand for Australian wines, a grape shortage, and soaring grape prices, growers rushed to plant more vines in the late 1990s. In 1998 they put in a record 16,000 new hectares, double the new plantings two years earlier. In 2005 Australia produced almost 2 million tons of wine grapes, a quarter more than analysts say its markets can absorb.
Then came Australia’s worst drought in a century. Mildum and Renmark are surrounded by desert, and fruit farms and vineyards survive only with irrigation from the Murray River, the lifeblood of Australia’s agriculture. Smaller firms, which supply the big winemakers with some of their grapes, faced a double whammy: falling grape prices and cuts to irrigation water. Stephen Strachan, chief executive of the Winemakers’ Federation of Australia, reckons the drought was a turning point, even a tragic one in some cases, in forcing the industry back to "sustainable levels". The planting rush has ended. The 3,600 hectares of new vines planted in 2006 almost equaled the 3,400 hectares of vines ripped out of the ground that year.
The drought has also led to much soul-searching among Australia’s 2,000 wine producers about how the industry can recapture its reputation for quality wines. There is now stiff competition in the mid-market from other New World producers, .notably New Zealand, where the wine industry is booming. Much Australian wine during the grape glut found its way onto the world market as bulk or "commodity" wine, sold at low prices or even at a loss. This harmed Australia’s reputation among consumers. Australian producers now face the task of earning a reputation for quality rather than quantity. The appreciation of the Australian dollar, which makes Australian wines more expensive overseas, has brought a new urgency to the job.
Historically, many Australian winemakers have derided the French approach to making wine, especially the idea that the finest wines come only from a terroir—the union of climate and soil characteristic of each place. Australian producers instead pride themselves on what they regard as a less snooty and more democratic approach: blending grapes from different regions to achieve a consistent wine. But some are now asking whether marketing an Australian wine’s locality, as much as its grape variety, might work better.
Some smaller producers are already doing just that. In Margaret River in Western Australia, for example, small winemakers produce 3% of the country’s production, mainly at the high end of the market, and independently of the big companies that predominate in eastern Australia. Denis Horgan, the owner of Leeuwin Estate, raves about the region’s soil and climate, and prides himself on Leeuwin’s high-quality wines, which sell for as much as A$95 a bottle. Steve Webber, the winemaker at De Bortoli, a family winery in the Yarra Valley of Victoria, argues that Australia can no longer hope to compete on price alone. "We have to be making more interesting wines, and we have to look more to our regions, as the French do," he says.
Australia’s 2008 grape harvest is expected to be back down to 1.6 million tons. Grapes are once again in short supply, and prices are rising modestly. But only the foolhardy would take this as a chance to make a killing, and start planting again.
According to the last paragraph,
选项
A、vines planting will not go up in the short run.
B、Australia’s 2008 grape harvest is expected to increase.
C、Australia’s wine industry is booming again.
D、grape prices are rising sharply due to its short supply.
答案
A
解析
最后一句中的only the foolhardy would...start planting again(只有鲁莽的人才会再开始种植葡萄)表明短期内再一次出现大范围增加葡萄种植的可能性不大,因此选项A正确。
转载请注明原文地址:https://kaotiyun.com/show/jdeO777K
0
专业英语八级
相关试题推荐
1OurheritageandourculturehavecausedmostAmericanstoassumenotonlythatourlanguageisuniversalbutthattheges
1WhenAmericahadanenergycrisis,ourleadersrespondedbycreatingtheDepartmentofEnergy.Whenweperceivedshortcomi
1WhenAmericahadanenergycrisis,ourleadersrespondedbycreatingtheDepartmentofEnergy.Whenweperceivedshortcomi
JosephMachlissaysthatthebluesisanativeAmericanmusicalandverseform,withnodirectEuropeanandAfricanantecedents
JosephMachlissaysthatthebluesisanativeAmericanmusicalandverseform,withnodirectEuropeanandAfricanantecedents
Anassumptionissomethingtakenforgranted.Everyonemakesassumptions--youhavetoinordertosayanything.Asacriticalre
TheHistoryofAmericanIndiansWhenEuropeansdiscoveredthewesternhemisphere,theydiscoveredaraceofpeoplethatColu
Weallbelieveinsomethingorsomeone.Wemustbelieve,justaswemusteat,sleep,andreproduce.Mankindhasaninsatiablene
HavingbeenastudentandteacherinChina(atPekingandTsinghuaUniversities,respectively),IknowquiteafewChinesestude
HavingbeenastudentandteacherinChina(atPekingandTsinghuaUniversities,respectively),IknowquiteafewChinesestude
随机试题
未经批准擅自开办医疗机构行医应承担的行政责任主要是( )
《长恨歌》中“宛转蛾眉马前死”的地点是()
A.病原体被消灭或排出体外B.病原体携带状态C.隐性感染D.潜在性感染E.显性感染感染病原体后不出现临床表现,但产生了特异性免疫()
接种麻疹疫苗的常见反应为
国外项目管理的应用首先在()的工程管理中,而后逐步推广。
阅读下面的文章,完成后面各题。美丽如初①月色皎洁,一如闪亮的白绸,宁静而安详地弥漫。我握着母亲的手站在街口,等放晚学的弟弟归家。并不冷,然而街静人空,我等得焦急不耐,母亲
尽管近年来我国引进不少人才,但真正顶尖的领军人才还是凤毛麟角。就全球而言,人才特别是高层次人才紧缺已是常态化、长期化趋势。某专家由此认为,未来10年,美国、加拿大、德国等国对高层次人才的争夺将进一步加剧。发展中国家的高层次人才紧缺状况更甚于发达国家。因此我
外国教会为帝国主义侵略中国制造舆论,办得较早的外文期刊是()。
Whileweneedtoshowyoungwomenhowtoprotectthemselves,thesefindingsalsodemonstratestronglythatweneedtohelpyoung
Themajorcauseof"forgetting"isfailuretolearnthematerial【B1】______inthefirstplace.However,weforgetata【B2】______r
最新回复
(
0
)