首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The interview is conducted to discuss the significance of sales figures in recession and
The interview is conducted to discuss the significance of sales figures in recession and
admin
2012-04-27
53
问题
The interview is conducted to discuss the significance of sales figures in recession and
Part Four. Questions 23 to 30.
You will hear a radio interview between a woman and a man about sales in recession. They have discussed in detail the significance of sales figures in recession.
For each question (23-30), mark one letter (A, B, or C) for the correct answer.
After you have listened once, replay the recording.
You have forty-five seconds to read through the questions.
[pause]
Now listen , and mark A , B or C
W: Hello, Mr. Hall. It’s nice to have you here with our listeners and talk about sales in recession today.
M: It is my honor, Miss Scott.
W: So, what do you think of sales figures?
M: Well, sales figures are very important indicators often used as evidence of the general health of the economy. In a recession, any rise in high street sales is usually quoted by government ministers as evidence of the increase in consumer confidence that is the first step on the road back to economic growth.
W: Really?
M: Yes. In free market terms, sales figures reflect the state of local market forces at any one place and at any one time. They show the amount of a product that the public wants to buy at the current price.
W: I see.
M: To a large extent, this is true. At times of falling sales, high street shops are forced to reduce prices with out-of-season sales, special offers and even "closing down" sales. Newspapers are full of advertisements for special offers on consumer durables, cars, for example, or computers and video recorders.
W: Then what is the reason of price reduction for these goods?
M: The reason why these goods become the ones that are most frequently discounted in times of recession is that they are the most expensive in terms of their opportunity cost. Opportunity cost is their relative value to buyers compared to the value of alternative goods and services on which they may want to spend that same amount of money. If you have the money, you can buy a CD player or go on a short holiday, but you cannot do both.
W: Interesting.
M: Even more important, perhaps, is the consumer’s fear of his or her personal future. In recessions come job losses, with job losses comes an increased reluctance to spend. It is expensive luxuries such as videos that are the first items to be cut from household budgets. People feel the need to save against the possible future loss of income. In recessions, a greater proportion of the public’s income is saved than in times of economic growth.
W: That is true. Then this must exert some effect on manufacturers?
M: Certainly. The effect of all this on manufacturers can easily be seen. Falling sales lead to production cut-backs. This results in the under-capacity of plant and machinery. Since fixed overheads remain basically the same, other ways of cutting back on costs and thus of reducing prices have to be found. Almost always, this is achieved through cutting back on jobs.
W: So, many people will lose their jobs.
M: Yes, but therein lies the problem. Although, for a manufacturer, cutting back on the workforce is a relatively simple short-term solution it is not necessarily the best long-term strategy. In certain key industries, skilled labor is hard to find and keep. The job market can fluctuate as erratically as the consumer market.
W: What do manufacturers usually choose to do accordingly?
M: Manufacturers, therefore, tend to wait longer before they lay off any staff than they would do if they were obeying market forces. In order to keep these workers fully occupied, companies may have to depress prices artificially to a point lower than that demanded by prevailing market forces, merely in order to maintain production levels. It is almost certainly true, therefore, that there are forces at work at the time when an economy is entering a recession that distort the real value of sales figures. It may also be true that, on the way out of a recession, or in a boom period, the competition for scare labor has the same distorting effect.
W: Thank you very much, Mr. Hall.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part Four. You now have ten minutes to transfer your answers to your Answer Sheet.
[pause]
选项
A、Falling sales lead to production cut - backs, which is achieved through laying off worker.
B、Falling sales cause manufacturers to reduce the scale of their corporations.
C、Falling sales stimulate manufacturers to find new ways to develop production.
答案
A
解析
Hall先生认为销售额下降会对生产商造成什么影响?根据“Falling sales lead to production cut—backs.”和,通过“cutting back on jobs”来实现降低成本,下调价格。故选A。
转载请注明原文地址:https://kaotiyun.com/show/jkEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
YouwillhearpartofatutorialbetweenabusinessstudentcalledGarethandhistutor,inwhichtheydiscussTridentAppliance
Lookatthenotebelow.Youwillhearamanphoningacustomeraboutanorder.
Youwillhearanotherfiverecordings.Foreachrecording,decidewhatthespeaker’spurposeis.Writeoneletter(A-H)next
Youwillhearanotherfiverecordings.Foreachonedecidewhatspeakersaretalkingabout.Writeoneletter(A-H)nexttothenum
Youwillhearatalk.Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.Afteryouhavelistenedonc
YouwillhearaninterviewwithJackWelch,anexecutiveofacorporation,abouthowsmallcompaniesmanagetosurviveinthese
Youwillhearanexpertonthenew-millenniumworkplaceandformerFortune500HRexecutive,LizRyan,givingapresentationon
Writetoanoldcustomerwithwhombusinesshasshownatendencytobecomeslack,anddrawhisattentiontoyournewproductswh
Youareamanagerofamanufacturingcompany.YouhavebeeninformedbytheQualityControlCenterthattheproductqualityhas
•Readthearticlebelowaboutprocessmanagementtoqualityimprovement,andthequestionsontheoppositepage.•Foreachque
随机试题
何谓兴奋一收缩耦联?
乳腺癌的好发部位是
患者男,28岁。两年前体检查出HBsAg阳性,身体无任何不适,平素体健,近一周来厌食恶心,巩膜黄染,实验室检查:ALT300U/L,血清总胆红素150μmol/L,HAVIgG抗体(﹢),HBsAg(﹢),HBeAg(﹢),抗HBcIgM抗体(﹢)。
企业劳动争议调解委员会的组成包括()。
“今明主在上,群臣将顺之不暇,毋用多言!诸君不见立仗马乎?食三品料,一鸣辄斥去,悔之何及!”这段话描述的是()专权。
下列关于OSPF协议的描述中,正确的是()。
窗体上有单选钮和列表框控件。单击名称为Option1、标题为"国家"的单选钮,向列表框中添加国家名称,如下图所示。Option1的单击事件过程如下:PrivateSubOption1_Click() Dimarr arr=Array("
下列叙述中正确的是( )。
()明码标价()信息技术()商品目录()房屋出租
网上购物(onlineshopping)是中国近几年日益流行的新型购物方式。人们在购物网站搜索自己想要的物品,在网上发出电子订单并付款。卖家则通过快递公司送货上门。网上购物的主要人群最初是大学生和白领,现在大多数的网民(netizen)都有过网购的经历。
最新回复
(
0
)