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  3. What Do Women Game Designers Want? Denise Fulton spent much of her childhood playing computer games. And the fascination con

What Do Women Game Designers Want? Denise Fulton spent much of her childhood playing computer games. And the fascination con

admin2013-07-11  64
问题                     What Do Women Game Designers Want?
    Denise Fulton spent much of her childhood playing computer games. And the fascination continued into her adult years. So it is not surprising that today Ms. Fulton,34, is an executive producer in a video game company in Austin, Tex, where she is overseeing the next installment in the popular Deus Ex series. The surprising part is how rare Ms. Fulton is. Behind the computer screen, as in front of it, video games are a man’s world.
    Informal estimates put the percentage of women in the industry at around 10 percent, and even then, most tend to be in jobs in customer service, marketing and quality assurance. Relatively few women work as game designers and producers, and even fewer are programmers. "It’s not so much that women look at the industry and discard the idea," said Sheri Graner Ray, a senior game designer at Sony Online Entertainment. "It’s that the game industry just never even comes up on their radar."
    The reason has to do with a truism about the computer game industry. Those who work in the industry tend to enter their jobs as enthusiastic gamers. And playing video games, especially those loaded with graphic violence, has been a male pursuit. According to the NPD Group, a market research firm based in New York, some 81 percent of video-game players are male. "It’s a chicken-or-egg thing," said Ms. Fulton, who sees a lot of resumes in her job, almost all from men. "If more women were playing games, they might get interested in games as a medium and might choose to pursue that as a career. But it’s still labeled as boy thing."
    Now, though, manufacturers are starting to think about making games that are more appealing to women, like the Sims, a role-playing game that is viewed as one of the most popular games among women. "Women do not play games because the games that are out there are designed for men," said Elizabeth Sweedyk, an assistant professor of computer science at Harvey Mudd College in Claremont, California.
    Manufacturers understand there is a huge untapped portion of the market " They’ve realized they have to appeal to women," said David Riley, senior manager at NPD. And as more games are marketed to, and played by, girls and women, more women eventually may end up choosing a career in the industry.
    For Ms. Fulton, one of the things that appealed to her about designing the new Deus Ex game is that players are given the option of a less violent version. As a producer, she said, she is drawn to work on games that draw a wider audience. "I definitely want to continue to work on titles that are more than the standard, violence-based, shoot-and-kill play style," she said.
    But the reality of her job at Ion Storm, she added, demands that she maximize the potential success of the (game) titles she works on. "I can encourage the development of features that might have a broader appeal, but ultimately need to fulfill the expectations of publisher and market," she said.
The main reason for few women entering game industry is probably that______.
选项 A、women are disgusted with aggression and open competition
B、playing games is stigmatized as a male only pursuit
C、most video games are designed for men and appeal to no women
D、the massive potential of games market has not been tapped
答案C
解析 本题考查事实细节。第二段在指出游戏领域中女性工作者较少时，末句作者引用一位高级设计师的话指出原因：the game industry just never even comes up on their radar(游戏行业从没有进人到她们的“雷达”搜索领域中，即对她们没有吸引力)。第五段末引用副教授的话指出，“女性不玩游戏是因为现有的游戏都是为男性设计的”。因此，[C]项是主要原因。文中提到充斥暴力是游戏对女性不具吸引力的原因，但[A]项出现了文中没有的open competition(公开竞争)。[B]项只是一种表现，并不是文中深人分析的主要原因。[D]项是游戏不吸引女性用户的结果。
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