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  3. In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words.

In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words.

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问题 In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the task prompt, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic.
For two or three candidates
Scenario
I’m going to describe a situation.
Your company is being faced with fierce competition. Talk together for about two minutes about some of the points you should consider to make your company more competitive and decide which three would be the most important.
Here are some ideas to help you.
* three minutes for group of three candidates
Prompt material
Points to Be Considered to Make the Company More Competitive
    Quality of products
    Advertising Strategies
    Public relations
    After-sales service
    Cost reduction
    Price cut
Follow-on questions:
Do you think fierce competition is unfavorable for a company?(Why or why not?)
Is it important to adopt some advertising strategies in business competition?(Why or why not?)
Do you think it is necessary to make a research on the future markets?(Why or why not?)
Do you think innovation is very important for a company when it is faced with competition?(Why or why not?)
Do you think it is important to ask the staff to make some suggestions for the company? (Why or why not?)
选项
答案A: When we are faced with fierce competition, in my opinion, the first best policy is to improve the quality of products. As is often said, quality is the life of an enterprise. When the survival of an enterprise is threatened, we have no choice but to produce higher quality products. What do you think? B: I quite agree. If the quality of our products is inferior to that of other companies, the customers will not buy our products and we will give up the market to those companies. A: Exactly. And the second point we should consider is after-sales service. Although we try our best to improve the quality, we cannot ensure the quality of every product. Therefore, after-sales service is important. B: You said it. Nothing in the world is perfect. So when anything goes wrong, we should provide on-the-spot service to remedy quality defects. In addition to this point, what else do you think is important? A: The next one should be cost reduction. Price competition is part of market competition so in order to cope with fierce market competition, we must bring down the price. The key of cutting the price is to lower the cost. B: You are absolutely right. We can cut the cost by investing in high-tech, using mass production and applying for low-interest loans. A: To sum up, quality of products, after-sales service and cost reduction are three important points we should consider in order to make our company more competitive. Follow-on questions: No, I don’t think so. There is no denying that competition causes great pressure. However, competition can also promote technical progress and improvement of the quality of products. Yes, it is important. Because advertising is an effective way of promotion and it will exert dramatic effect on people’s life. People often buy a certain product because they believe what is said in the advertising. Yes, I think so. Success lies in understanding of the market, especially the future market. To be successful, a company must know what customers want now and what they are likely to want in the future. Yes. Innovation is some kind of revolution, which means changes in people’s beliefs and working styles. Society is changing, so is customers’ needs. For this reason, if we don’t make a change to our original idea, we will be left behind. Yes, I think so. As a proverb goes, two heads are better than one. Taking employees’ advice can help the company find what the problems and solutions are.
解析
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本试题收录于： BEC初级口语题库BEC商务英语分类
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